The Death of Traditional Brand Experiences?

Has there been a slow down on customers desiring experiences over more traditional brand events? We asked a series of experts their thoughts at a brilliant in real life event held at the Soho Hotel in London and feel we can say with confidence, that brand experiences, when done right, are far from dead.

Expanding the Possibilities of Creativity: My Adventures with AI

During a late summer visit with my family in 2022, we found ourselves in the kitchen engaging in our typical arguments about the state of the world when my brother brought up the topic of artificial intelligence (AI), something he had been discussing in our family WhatsApp group for months. While I found it interesting, […]

Millennials fuelled the experience economy; will Gen Z kill it?

As millennials start to hand over the reigns to the next generation – Gen Z – how does the landscape change for marketers…or does it? Gen Z, are more adaptive to technology, consume more media content than ever before, and know how to access the correct information, making them pretty deadly when it comes to […]

Brands can use experiences to connect in an era of information overload

Experiences are what matters.  Behavioural science and psychology tells us this, but it’s something you will already know, instinctively. The key moments of your life, those that mean something to you, aren’t defined by purchases or possessions.  They’re experiences – weddings, festivals, birthdays. The time your heart was broken. The time you scored the winner.  […]

Brands are missing a trick by ignoring the over 50s

A mere five years ago, marketers were all over millennials,fawning over their do-for-self mindset and love for experiences. Come 2020, attention shifted to Gen Z’s love of sustainability and TikTok-fuelled democratised creativity. Fast-forward another two years and some brands are casting aside Gen Z in favour of Gen Alpha. Adland’s ageist focus shifts faster than […]

Red Bull Kumite London

We Are Collider have been appointed as Creative Production and Event Management Partner for Red Bull Kumite London.

Getting the measure of Experiential

Experience marketing is growing with one in three CMOs committing to allocate 30 to 50% of their budget to it in the next 12 months (according to a 2018 Warc study) and brands looking for increasingly innovative ways to connect with experience-seeking consumers through real-world interactions. Meanwhile, the quarterly IPA Bellwether report published last month showed […]

How to create an effective launch strategy

Part of our Colliderscope event series, we looked to uncover some of the launch behaviours that led consumers to connect and engage with brands and products. Research shows that 76% of new product launches fail within the first year, so understanding how to better integrate behavioural insights into creative strategies is now becoming key to […]

“For the Now” a campaign that celebrates living in the moment

We are happy to share “For The Now’, a campaign to raise awareness and funds for Chestnut Tree House, a hospice caring for children with life-shortening conditions. ‘For The Now’ was created to coincide with the charity’s 15th year anniversary; to tell the story of Chestnut Tree House and the incredible care that it provides and […]