The Best Festival Activations of the Summer

A crowd of people with raised hands enjoying a nighttime music concert, brightly lit by colorful stage lights, with a large stage and electronic display in the background.

Festival season has finally drawn to a close. We danced, we sang, and we experienced brand activations worth writing home about, or at least, reminiscing about as we sip that final warm tinny on the train home. Festival season is a time of boundless creativity and innovation, where brands strive to capture the hearts and […]

How to authentically deepen a brand’s connection with communities

Aerial view of a dense cityscape with numerous tall skyscrapers clustered together, roads winding between the buildings, and patches of greenery visible around the edges.

Authenticity is the key that unlocks the connection between brands and communities and brands are recognising the profound impact they can have on their communities through meaningful brand experiences. These experiences encompass the way a brand interacts with and enriches the lives of its audiences and the broader community. In this blog post we’ll uncover […]

How to ensure your campaign lives on with long and short form content

A large, wooden bookshelf filled with rows of assorted books of various sizes and colors, tightly packed and organized, creating a cozy, library-like atmosphere.

Just like Wizzard wished it could be christmas everyday, we wish our activations could last forever, but they can’t. So, what can we turn to, to ensure our activations live on in the hearts and minds of those who were there, or who wish they could’ve been? Content. Both short form and long form. Both […]

Why live streaming should play a key part of your brand activations

A professional video camera on a tripod is set up in a dimly lit environment with green lighting and lens flare in the background.

Brands are constantly seeking innovative ways to connect with their audiences, build a loyal fan base, and cultivate a thriving online community. Live streaming is one way to do this. It’s everywhere, and its function as a useful marketing tool has become increasingly apparent.  YouTube first launched live streaming on its platform, way back in […]

What brands can learn from Barbie

A solid color image with a bright pink background and no other objects or patterns visible.

It’s 3am in Leicester Square. And there are fans who’ve been queuing for hours to be in with a chance of spotting a cast of actors donning pearls, sequins and most crucially 50 shades of bubblegum pink. The film was announced in 2019, its first teaser in December, the full trailer in May and it’s […]

How to build intrinsically social, shareable brand experiences

People stand and walk around large, glowing, colorful arch structures in an outdoor urban area at night, with a modern glass building in the background. The arches are lit in blue, pink, and red tones.

How to build intrinsically social, shareable brand experiences.  Brand experiences, when done right, should be emotional. What emotions do you want to instil in people to make them feel compelled to share something? What is it that makes an experience shareable? Behavioural science is the study of human behaviour and decision-making processes. At We Are […]

How to use brand experiences to engage hard-to-reach or niche audiences

People interact with a digital art installation featuring cascading blue lights and colorful projected flowers, creating an immersive, futuristic environment. Some individuals stand, sit, or pose on a central mound under the lights.

As generations evolve, sub-cultures continue to form. Audiences who don’t fit into a traditional demographic have joined together through culture and stay united through their common interests. These subcultures create a valuable market for brand experiences. In belonging to subcultures that aren’t widely represented in mainstream media, brands often struggle to understand an audiences’ values, […]

Creating High-Performing Event Teams for Unforgettable Brand Experiences

Silhouettes of six people standing and facing each other against a bright yellow, sunset-like sky, creating a dramatic and moody scene.

In today’s rapidly evolving world, the experiential industry is thriving with audiences getting hungrier for immersive and unforgettable event experiences. These experiences have become a powerful tool for connecting with consumers on a deeper level: making marks, building customer loyalty, and creating memorable moments. Behind each successful brand activation lies an equally greater events team […]

War Games and Reality

A soldier in tactical gear and a helmet, carrying a large backpack, moves cautiously through a dilapidated, moldy building—an environment ideal for experiential simulations. Another soldier is partially visible in the background.

After seeing this intriguing advertisement in London Bridge station, I decided to pay a visit to War Gaming exhibition at the Imperial War Museum. War Gaming is UK’s first exhibition to explore war games and question how the realities of war are represented in the virtual world of video games.  Full of immersive installations and […]

Leading the Charge: The female leaders of experiential

A yellow door with the letters U and S painted in black; two illustrated hands connect the tops of the letters, forming a link between them. The surrounding wall is white and dark brown.

International Women’s Day (IWD) 2023 was celebrated in style as We Are Collider and Elevate Mentoring hosted a virtual panel discussion titled ‘Leading the Charge: The Female Leaders of Experiential’. This event brought together powerful and influential female leaders in the events industry to share their experiences, insights, and lessons learned in the quest to […]

A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077