We Are Group appoints Ed Low for newly created role of CMO

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We Are Group – the newly launched collective from experience agency We Are Collider that now includes cultural relevance experts Seven Communications and XR/AI innovation lab Arq – are pleased to announce the appointment of Ed Low as Chief Marketing Officer. The newly created role of group CMO will see Low take responsibility for all […]

We Are Collider buys stakes in Seven Communications and Arq

Four people pose in an office with glass walls. Two sit on a brown leather sofa, while two stand behind it. All are dressed in business or smart casual attire and smiling at the camera.

The three businesses will come together to create We Are Group. We Are Group: (from left) Charlotte Bunyan, Serge Vaezi, Anton Jerges and Caroline Wray Experiential agency We Are Collider has launched We Are Group following its investment in PR agency Seven Communications and XR and Web3 specialist Arq. Seven Communications is headed by former […]

Brand Activation and the Buzz, Rumble & Roar of Brand Building.

Crowds gather around the reflective Cloud Gate sculpture, also known as “The Bean,” in Chicago’s Millennium Park, where city buildings and greenery are mirrored on its shiny surface—an iconic backdrop for unforgettable brand activation events.

Brand building is really hard work. And it’s a dwindling art form. In recent times, there’s been an over-reliance on Performance Marketing. A great way to insert yourself in front of consumers in the short-term, but, it can have a negative impact on your brand in the long run. Although it plays its part in […]

Unleashing the Magic of Brand Homes: A Journey Through M&M’s World

A brightly lit store features a large yellow pillar that reads WORLD BIGGEST CANDY WALL. Behind it, rows of colorful candy dispensers are arranged by color along the curved wall.

When you hear the term “Brand Home,” what comes to mind? Perhaps a place of origin or a purposefully crafted space that deepens your connection with a beloved brand? Brand homes serve as immersive experiences that weave a brand’s identity into the fabric of your consumer’s memory, inviting you to become an integral part of […]

Welcoming the Era of AI, Marketers have to think harder & smarter

A white humanoid robot with a shiny black faceplate and glowing blue chest light stands against a dark background. Reflections of lights are visible on its face.

The rise of AI-generated content has been nothing short of remarkable. From Orange FR’s Women’s World Cup advert which trended to oblivion, to personalised product recommendations on Instagram which seemingly read your thoughts, AI has allowed brands to engage with their customers at unprecedented levels. Aside from promising efficiency and cost-effectiveness, AI has revolutionised the […]

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