Waitrose Winter Food & Drink Festival 2024

SERVING UP A FEAST FOR THE SENSES

We packed the menu for this festive celebration of Waitrose food and drink. Some 9,300 people descended on London’s Tobacco Dock for a two-day feast of food and drink sampling, masterclasses, demos, talks, tablescaping, wreath making, live music, and much more. Two floors of themed spaces served up 1,000+ products in a fun, engaging, and original programme, catering for audiences old and new.

A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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FOUR SOLD OUT SESSIONS – 9,300 TICKETS SOLD

OVER TWO FLOORS FOR FIRST TIME

250 SUPPLIERS

1,000+ PRODUCTS TO SAMPLE

120 BOOKABLE & DROP-IN ACTIVITIES

NEW FOR 2024… WAITROSE EXPERIENCE ROOM

“Impossible to improve”

“Best year yet”

“Spectacular”

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

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Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store.
John Lewis: Looking Good Liverpool
A large, detailed sculpture of a sandworm’s open mouth, showing sharp, concentric teeth and a rough, textured outer surface, displayed indoors under bright lights.
Dune: Awakening Game Launch
A person with long brown hair selects a pink bouquet from a display stand filled with several pink-wrapped flower arrangements under a sign that says RITUALS, celebrating Rituals Mother’s Day in style.
Mother’s Day

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