SEAT Case Study – Auto Experience Activation

SEAT

EVERYDAY ADVENTURE

The Tarraco lets drivers be an urban warrior by week, and an adrenaline junkie by weekend. Its style and space lets you be one, the other or both. SEAT wanted visitors to Westfield to understand the adaptability of the new vehicle, book a test drive and consider the model for their next car purchase.

Two SUVs are displayed indoors in a shopping mall, with open doors and hatches. As part of the SEAT case study, people walk nearby, and there is a small patio setup with a table and chairs beside one of the cars. — The activation brought to life the Above the Line campaign, showcasing the vehicle in two contrasting environments.

A blue SUV with its trunk open is displayed inside a shopping mall as part of a SEAT case study. People are standing nearby amid plants, rocks, and a wooden fence with a “TOO RISKY?” sign in the foreground. — Appealing to different driver personalities, cars were placed in a high-energy beach scene …

A top-down view of a SEAT case study car exhibition in a mall, with two cars on display, people interacting, and tables and chairs set up nearby. Shoppers walk around in the background. — …and an opposing practical city setting complete with cobbled paving and cosmopolitan café.

A rustic wooden sign with a large white letter S painted on it stands among rocks and tree branches in a bright indoor setting, offering SEAT case study inspiration for natural, creative displays. — The execution gave shoppers a rich experience with details including life-like shrubs and trees and weather signage and fencing.

A car with its trunk open is parked indoors, containing a drum set. A drum in the foreground displays: TOO HARD? Conquer anything you set your mind to, with parking assist—discover more in this SEAT case study. — Visitors could sign up for a test drive at their local SEAT dealer (and win a family holiday to Barcelona) via on stand terminals.

A person stands in a shopping mall, facing a SEAT car display with a screen reading BECAUSE THEY WON. A gray SUV is showcased behind decorative fencing and plants—a perfect scene for a SEAT case study. The person holds a drink bottle.

The Numbers:

The Reactions

2 WEEK ACTIVATION

81% OF ENGAGEMENTS REQUESTED TEST DRIVES

77% OF ENGAGEMENTS REQUESTED BROCHURES

“We Are Collider has created a unique environment that demonstrates this versatility and plays to the kind of driver you are, in any given context.”

The Reactions

Related work:

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