Red Bull Wololo – Gaming Culture Activation

Red Bull Wololo

MAKING GAMING HISTORY

The spectacular Renaissance Castle of Heidelberg. What a setting for Red Bull Wololo: Legacy, a two-week Age of Empires tournament for international gamers. We delivered end-to-end design and production to a live studio audience and 80,000 online viewers. Working around Germany’s largest colony of nesting bats.

Two esports commentators in medieval-style clothing speak into headsets behind desks with gaming monitors at a Red Bull Wololo event. In the background, shelves hold bottles and a statue, setting the scene for this unique Red Bull Wololo Legacy broadcast. — The project stretched over 10 locations in the castle and featured Draft, Gaming, Casting and Soft sets, as well as a Broadcast Gallery.

A group of people watch intently as a person plays a video game on a desktop computer at a Red Bull Wololo gaming event, with colorful lights and gaming equipment visible. — Dedicated player management and onsite training spaces for the gamers.

A dimly lit esports event hall with rows of red chairs faces a stage. Multiple screens showcase Red Bull Wololo, colorful lights illuminate the stage, and blue banners hang from the ceiling, creating a competitive gaming atmosphere. — We delivered the creative event wrapper and production.

Two players compete at illuminated gaming desks on a medieval-themed stage, with Red Bull Wololo branding displayed behind them. Candles, shields, and decorative props set the scene for this epic Red Bull Wololo esports tournament atmosphere. — The leading Age of Empires tournament that features AOE 1, 2 and 4, in front of a live studio audience and 80,000 online viewers.

Five drummers in white robes perform on stage under blue lighting at a Red Bull Wololo event, with cameras and stage equipment visible, and a red carpet leading towards the musicians. The backdrop includes arched decorations and stone-like walls. — We also delivered to all scenic design, lighting and technical production.

A large Red Bull Wololo: Legacy banner hangs on an exterior wall at night, with a historic, ornately lit building in the background. — For two weeks the remote historic Castle Heidelberg in Germany was a challenging, but exciting location.

A crowd of enthusiastic fans, many in black Logitech jerseys, cheer with raised hands at an indoor Red Bull Wololo event. The lively atmosphere is filled with smiles and celebration under vibrant, colorful lighting. — A peak of 114k people concurrently watched online, with people from 21 countries attending in person.

A stage set for a Red Bull Wololo Age of Empires IV event features medieval-themed decor, dramatic lighting, and a large central screen displaying a character. Cameras and crew are visible, with banners hanging overhead. — A sold out, live studio audience of 350 people.

The Numbers:

The Reactions

6.4 MILLION HOURS WATCHED

114K MAXIMUM CONCURRENT WATCHING

350 LIVE STUDIO AUDIENCE

SOLD OUT WITHIN HOURS

10 STUDIOS

“It was an amazing experience to return to Heidelberg to take part in another RBW. The event just built on the success of last time and took everything to the next level. The live audience just furthered what was already an unbelievable LAN experience.”

The Viper

The Reactions

Related work:

Want to see more ?

Sooo MARVEL-ous