Red Bull LOIO – Music & Gaming Fusion

Red Bull League of Its Own

THE BEST IN THE WORLD DO BATTLE

Can the top European League of Legends teams beat T1, the phenomenal world champs from Korea? Twice now, we have set the spectacular stage for this goosebump-inducing Red Bull esports event. From the Velodrome in Berlin to the SAP Gardens in Munich, we have delivered a brilliant blaze of sound, light and showmanship. The event has grown exponentially under our watch: scaling from a 7,000 strong crowd in Berlin to 11,000 fans in Munich, with the latest broadcast racking up a staggering 5.2 million views across Twitch and YouTube.

A large audience watches an esports event in a vibrant, colorful arena with blue and red lighting, a car on stage, and a giant screen displaying the Red Bull LOIO video game competition. — The Berlin Velodrome.

A large, futuristic arena packed with spectators watching a Red Bull LOIO esports tournament. Bright lights, LED screens, and a central stage with players create an energetic, high-tech atmosphere. — SAP Gardens, Munich.

A professional Red Bull LOIO esports player walks down a lit stage surrounded by cheering fans reaching out, in a packed arena with vibrant lights and large screens overhead. — World Champions T1 make their entrance to a sold-out in person audience of 11,000.

A group of esports players in matching Red Bull LOIO jerseys walk through a cheering crowd in an arena, exchanging fist bumps with fans under colorful lights.

Six esports players stand on a brightly lit stage facing a large, cheering audience, with Red Bull LOIO branding on the floor and gaming chairs and computers on each side. — Illuminated wristbands for the audience embedded them into the action.

A professional esports team plays at a row of computers on a brightly lit stage during the Red Bull LOIO League of Legends tournament, with a large live audience and colorful lighting in the background. — 35 players European players challenged T1 across 9 matches.

Professional esports players compete on stage at a League of Legends event, with Red Bull LOIO branding above the stage and vibrant lighting illuminating the arena for a large, colorful audience.

A live esports event with two players on a couch being interviewed by a host, while panelists sit at a desk in the background. The stage is lit with colorful lights, and Red Bull LOIO sponsor logos are visible. — 5.2 million esports fans watched the broadcast on YouTube and Twitch.

Four stages, 700 lights and 500sqm of projection mapping transformed the Berlin Velodrome.

A young esports player wearing glasses and a headset sits in front of a computer, holding his headphones, while another player in a Red Bull LOIO jacket speaks to him. Blue stage lights glow in the background.

The Numbers:

The Reactions

11,000 TICKETS SOLD IN 24 HOURS FOR MUNICH

CO-STREAMED LIVE WORLDWIDE VIA TWITCH & YOUTUBE CHANNELS

BROADCAST WATCHED BY 5.2 MILLION FANS

510K PEAK VIEWERSHIP

90 MILLION EARNED IMPRESSIONS

“The moment you stop worrying how you can sell cans and be most fit for the brand, but instead focus on what you know people WILL LOVE TO SEE, because you would love to see it, success follows if you have the right people working side by side.”

Christian Hesse, Global Head of Gaming Events at Red Bull