Pokémon Poké Post

GOTTA CATCH THE MAIL

As part of the seasonal ‘Pokémon Together’ campaign, we created pop-up Poké Post offices in eight major European cities. Much like a regular post office, but with Pikachu and Eevee (plus brand ambassadors) running the shop. Over 55,000 fans visited, choosing a trading card game pack to send to a friend and one to keep for themselves, capturing the festive spirit of togetherness.

A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

8 CITIES, 3 COUNTRIES, 3,000 MILES

55,151 FANS

10 MINUTES AVERAGE DWELL TIME

28,330 ENVELOPES SENT

“By creating a moment that moves people, the Poké Post experience harnesses the strength of emotional involvement by lodging deep in their memories. The campaign spreads the festive spirit by helping to connect participants with friends and family, near and far.”

Tracy Sorgiovanni, MD, We Are Collider

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

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Sooo MARVEL-ous

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