Arcane FYC Emmys – Immersive Awards Campaign

Arcane FYC Emmys

GIVING ARCANE THE BEST CHANCE

Everyone wants in on the act of an Emmy nomination. So we made sure Riot Games’ smash-hit Netflix series ‘Arcane’ owned centre stage in LA, with a multi-pronged FYC (For Your Consideration) campaign. A dynamic 6.5m clocktower installation, a guerrilla-style newsstand, and spectacular pyrotechnics, put ‘Arcane’ in a winning position with the judges.

A lively street scene at sunset features a clock tower with a winged statue on top, a vintage trolley, palm trees, and people walking along the tracks amidst storefronts and colorful lights reminiscent of an Arcane FYC Emmys celebration. — We designed a 6.5m High Clocktower with animatronic and pyrotechnics SFX, transforming every 15 minutes throughout the day and night.

A large, ornate clock tower with glowing purple and blue lights stands in an outdoor shopping area at dusk, surrounded by shops and decorative flowerbeds—its magical glow reminiscent of the world of Arcane FYC Emmys. A few people walk nearby. — The prestigious LA mall location aimed to capture the eyes of the EMMYS judges and the community.

A woman turns a large decorative gear on an Arcane FYC Emmys street installation, while two men in black shirts observe. The scene is outdoors on a sunny day, with buildings and trees in the background. — We designed innovative ‘Hexcopes’ that showcased custom Emmys FYC content.

A group of people in detailed Arcane and League of Legends cosplay pose on a city sidewalk in front of a building with a large Arcane FYC Emmys banner above the entrance on a sunny day. — Our guerrilla style newsstand pop-up appeared in the heart of L.A’s Fairfax Avenue.

Two people in detailed Arcane cosplay costumes, one with short pink hair and red outfit, the other with long blue hair and blue outfit, stand behind a wooden counter holding newspapers with bold FYC Emmys headlines. — A love-letter to the community, ‘The Baron’s Bugle’ was littered with easter-eggs, custom magazine covers, props and show graffiti.

Three people in blue and gold marching band uniforms stand near a machine with colorful gears, as others stroll by in a sunny urban setting—bringing to mind the vibrant, inventive spirit of Arcane FYC Emmys celebrations.

Three colorful Arcane FYC Emmys promotional magazines are displayed upright on a burlap-covered surface next to thick rope. Each features cover art and text highlighting the animation, story, and characters of the show. — Exclusive Arcane Art-Book showcasing the incredible craft and creativity to EMMY voters became a keepsake for the visiting Arcane fans.

Three people dressed in matching blue and gold fantasy-style guard uniforms, inspired by Arcane FYC Emmys, stand before a decorative clock tower outdoors, with clear blue sky and various people walking by in the background.

Two people in detailed Arcane FYC Emmys cosplay pose confidently on a city sidewalk in front of a graffiti-covered building and a large prop. One wears a navy and white outfit, the other a red and black ensemble with short pink hair.

The Numbers:

The Reactions

210,000 FOOTFALL AT THE GROVE

5,200 ARTBOOKS WERE DISTRIBUTED

1,525 CALLS MADE TO THE NEWSSTAND PHONE NUMBER FROM 48 STATES AND 14 COUNTRIES

“Beautiful!! Thank you so much! Looks fantastic!”

Head of Production (TV, Animation, Film) , Riot Games, Executive Producer, Arcane

The Reactions

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