How to build intrinsically social, shareable brand experiences
How to build intrinsically social, shareable brand experiences. Brand experiences, when done right, should be emotional. What emotions do you want to instil in people to make them feel compelled to share something? What is it that makes an experience shareable? Behavioural science is the study of human behaviour and decision-making processes. At We Are […]
How to use brand experiences to engage hard-to-reach or niche audiences
As generations evolve, sub-cultures continue to form. Audiences who don’t fit into a traditional demographic have joined together through culture and stay united through their common interests. These subcultures create a valuable market for brand experiences. In belonging to subcultures that aren’t widely represented in mainstream media, brands often struggle to understand an audiences’ values, […]
Creating High-Performing Event Teams for Unforgettable Brand Experiences
In today’s rapidly evolving world, the experiential industry is thriving with audiences getting hungrier for immersive and unforgettable event experiences. These experiences have become a powerful tool for connecting with consumers on a deeper level: making marks, building customer loyalty, and creating memorable moments. Behind each successful brand activation lies an equally greater events team […]
War Games and Reality
After seeing this intriguing advertisement in London Bridge station, I decided to pay a visit to War Gaming exhibition at the Imperial War Museum. War Gaming is UK’s first exhibition to explore war games and question how the realities of war are represented in the virtual world of video games. Full of immersive installations and […]
Leading the Charge: The female leaders of experiential
International Women’s Day (IWD) 2023 was celebrated in style as We Are Collider and Elevate Mentoring hosted a virtual panel discussion titled ‘Leading the Charge: The Female Leaders of Experiential’. This event brought together powerful and influential female leaders in the events industry to share their experiences, insights, and lessons learned in the quest to […]
The Death of Traditional Brand Experiences?
Has there been a slow down on customers desiring experiences over more traditional brand events? We asked a series of experts their thoughts at a brilliant in real life event held at the Soho Hotel in London and feel we can say with confidence, that brand experiences, when done right, are far from dead.
Expanding the Possibilities of Creativity: My Adventures with AI
During a late summer visit with my family in 2022, we found ourselves in the kitchen engaging in our typical arguments about the state of the world when my brother brought up the topic of artificial intelligence (AI), something he had been discussing in our family WhatsApp group for months. While I found it interesting, […]
Millennials fuelled the experience economy; will Gen Z kill it?
As millennials start to hand over the reigns to the next generation – Gen Z – how does the landscape change for marketers…or does it? Gen Z, are more adaptive to technology, consume more media content than ever before, and know how to access the correct information, making them pretty deadly when it comes to […]
Brands can use experiences to connect in an era of information overload
Experiences are what matters. Behavioural science and psychology tells us this, but it’s something you will already know, instinctively. The key moments of your life, those that mean something to you, aren’t defined by purchases or possessions. They’re experiences – weddings, festivals, birthdays. The time your heart was broken. The time you scored the winner. […]
Brands are missing a trick by ignoring the over 50s
A mere five years ago, marketers were all over millennials,fawning over their do-for-self mindset and love for experiences. Come 2020, attention shifted to Gen Z’s love of sustainability and TikTok-fuelled democratised creativity. Fast-forward another two years and some brands are casting aside Gen Z in favour of Gen Alpha. Adland’s ageist focus shifts faster than […]
