Brand Activations Unwrapped: A Glimpse into the Most Enchanting Christmas Activations of 2023
(Source Asda) As the festive break approaches and we prepare for the delightful chaos it brings, we thought now would be the perfect moment to review the realm of Christmas brand activations that have truly captured our hearts and minds. In this blog post, we’ll unwrap the magic of some of our favourite Christmas experiences, […]
Navigating Creativity and Neurodiversity: With Mark Baron, Executive Producer at We Are Collider.
Mark Baron, Production Director at We Are Collider, shares how dyslexia shaped his school years and fed into his creativity, leading him to the bustling events industry. Immersing himself in the world of Theatre as an escape from the conventionalities of schooling, Mark recognised his Dyslexia as his superpower from a young age, recognising how […]
Brand Activation and the Buzz, Rumble & Roar of Brand Building.
Brand building is really hard work. And it’s a dwindling art form. In recent times, there’s been an over-reliance on Performance Marketing. A great way to insert yourself in front of consumers in the short-term, but, it can have a negative impact on your brand in the long run. Although it plays its part in […]
Unleashing the Magic of Brand Homes: A Journey Through M&M’s World
When you hear the term “Brand Home,” what comes to mind? Perhaps a place of origin or a purposefully crafted space that deepens your connection with a beloved brand? Brand homes serve as immersive experiences that weave a brand’s identity into the fabric of your consumer’s memory, inviting you to become an integral part of […]
Welcoming the Era of AI, Marketers have to think harder & smarter
The rise of AI-generated content has been nothing short of remarkable. From Orange FR’s Women’s World Cup advert which trended to oblivion, to personalised product recommendations on Instagram which seemingly read your thoughts, AI has allowed brands to engage with their customers at unprecedented levels. Aside from promising efficiency and cost-effectiveness, AI has revolutionised the […]
The Best Festival Activations of the Summer
Festival season has finally drawn to a close. We danced, we sang, and we experienced brand activations worth writing home about, or at least, reminiscing about as we sip that final warm tinny on the train home. Festival season is a time of boundless creativity and innovation, where brands strive to capture the hearts and […]
How to authentically deepen a brand’s connection with communities
Authenticity is the key that unlocks the connection between brands and communities and brands are recognising the profound impact they can have on their communities through meaningful brand experiences. These experiences encompass the way a brand interacts with and enriches the lives of its audiences and the broader community. In this blog post we’ll uncover […]
How to ensure your campaign lives on with long and short form content
Just like Wizzard wished it could be christmas everyday, we wish our activations could last forever, but they can’t. So, what can we turn to, to ensure our activations live on in the hearts and minds of those who were there, or who wish they could’ve been? Content. Both short form and long form. Both […]
Why live streaming should play a key part of your brand activations
Brands are constantly seeking innovative ways to connect with their audiences, build a loyal fan base, and cultivate a thriving online community. Live streaming is one way to do this. It’s everywhere, and its function as a useful marketing tool has become increasingly apparent. YouTube first launched live streaming on its platform, way back in […]
What brands can learn from Barbie
It’s 3am in Leicester Square. And there are fans who’ve been queuing for hours to be in with a chance of spotting a cast of actors donning pearls, sequins and most crucially 50 shades of bubblegum pink. The film was announced in 2019, its first teaser in December, the full trailer in May and it’s […]
