Rewards, Retention and Good Old-Fashioned Relationships: The Role Of Experiential Marketing In Building Brand Loyalty
It’s the same old marketing story. Stand out. Be original. Do something different to connect with your audience. Yet in today’s increasingly competitive market, brands are having to be more innovative than ever to build genuinely lasting relationships with their customers. As the dust of the last few years settles, experiential marketing has emerged as […]
Stories From A Summer Of Sports… Why 2024 Was A Big Win For Brands Engaging In Sporting Events
September’s done – quite a summer, wasn’t it? No, not the weather—that was as British as ever. We’re talking about sport. The Olympics, the Paralympics, Wimbledon, the Euros. This summer was a series of sporting hits, captivating audiences worldwide as they watched some of the most impressive athletic feats in recent history. The power of […]
Five Years of Growth, Innovation, and Ambition with Tracy Sorgiovanni, Managing Director
Tracy Sorgiovanni, Managing Director at We Are Collider, has put in a real stint. Half a decade leading our award-winning agency through some of the toughest years the industry has seen. In this wide-ranging interview, Tracy reflects on the company’s evolution, the unique strengths that set us apart, and her aspirations for where we might […]
We Are Group appoints Ed Low for newly created role of CMO
We Are Group – the newly launched collective from experience agency We Are Collider that now includes cultural relevance experts Seven Communications and XR/AI innovation lab Arq – are pleased to announce the appointment of Ed Low as Chief Marketing Officer. The newly created role of group CMO will see Low take responsibility for all […]
Squiggly Careers, Sci-Fi Magic and Why the Brief You Have is the Brief You Want: Invention and reinvention with Charlotte Bunyan, Arq Co-Founder
Charlotte Bunyan knows rather a lot about rather a lot. She’s donned a dizzying array of hats over her award-winning career and has now landed at Arq, an innovation lab working at the cutting edge of Extended Reality and Web3, as co-founder and Managing Director. After the recent consolidation of Arq, Seven Communications and We […]
We Are Collider buys stakes in Seven Communications and Arq
The three businesses will come together to create We Are Group. We Are Group: (from left) Charlotte Bunyan, Serge Vaezi, Anton Jerges and Caroline Wray Experiential agency We Are Collider has launched We Are Group following its investment in PR agency Seven Communications and XR and Web3 specialist Arq. Seven Communications is headed by former […]
Why, More Than Ever, Great Brand Experiences Need Great Creative
It’s 2024. And it’s not news to anyone that consumer expectations are at an all time high. Yet there is this expectation for brands to deliver innovative experiences time and time again… What this means is brands need to seriously consider the importance that creative ideas bring to the table in forming memorable moments for […]
Global Trends In Experiential Marketing
Global trends in experiential marketing right now are undergoing an undeniable shift. Namely AI, the blending of virtual and physical worlds, immersive holistic storytelling, gamification, community building and building genuine relationships between consumer and experience. But what does this look like for brands? Whether they are taking part in immersive virtual encounters or mind-bending real-world […]
Carrots Over Sticks, Girl Crushes and Being A Cultural Magpie: Leadership with Natasha Blevins, Creative Director
Tell us a little bit about your leadership journey Change has been the consistent theme throughout my career. Every move I’ve made involved a shift – from boutique-sized agencies to large, networked ones; transitioning between new business endeavours and overseeing retained accounts; from TV to experiential. In the main, it’s paid off. I became a […]
Brand Activations: What We Learnt In 2023 And Our Predictions For 2024 Trends
Now that we have waved goodbye to 2023, we figured it was time we unpick our learnings from the brand activations that impressed us the most last year. Without getting too soppy before we’ve even begun to sing these brands’ praises, last year was challenging for a whole host of reasons and these brands stood […]
