Brand Activations: What We Learned in 2024 and Predictions for Trends in 2025
Another year, another retrospective. This time last year we made some confident predictions about the brand experiences in the year to come, and today is no different: we’ll again be building on our crystal ball-gazing for 2025 by picking over the tea leaves of 2024. It is almost a cliche to say that experiential marketing has undergone […]
Breaking Moulds, Busting Myths and Moving Beyond Tired Stereotypes: Talking Facts, Figures & Financials with Robyn Dennington, Finance Director at We Are Collider
Raised in South Africa, Robyn has nearly two decades’ experience working in UK media. Today, she brings her wit, warmth and passion for numbers to the fore as we interview her about her integral role at We Are Collider. So, Robyn, what first drew you to finance? Was it love at first spreadsheet? Pretty much! […]
Curiosity, Creativity and Solar Powered Coffee Machines: Blending Mediums and Building Brands with Ian Coles, Design Director at We Are Collider
With a two-decade hybrid career spanning old-school print and immersive digital, Ian Coles has been exposed to two very different worlds. Here, he reflects on his unconventional path into the industry, the underlying principles guiding his work, and why a good coffee process might be just as important as a good creative process. Let’s start […]
When Worlds Collider: How Live Activation, CGI Social Content and Influencers Drove Urban Decay’s Latest Product Launch
In the mercurial world of the beauty industry, launching a new product is trickier than applying eyeliner in the back of a moving Uber. With trends changing almost overnight, brands are increasingly realising that standing out requires more than just a good formula. This is why when Urban Decay brought their Face Bond foundation to […]
Give Your Brand the Green Light: 5 Killer Tips from the ‘Squid Game 2’ Activation Campaign
When Netflix unveiled its sprawling experiential marketing tie-ins for Squid Game 2, it didn’t just turn heads, it brought traffic to a screeching halt. In this blog, we also hear from Fieldwork, the experts behind the Nordic activations and also part of the 27Names network, on how they brought the experience to life. Last year, […]
Brand Activations: What We Learned in 2024 and Predictions for Trends in 2025
Another year, another retrospective. This time last year we made some confident predictions about the brand experiences in the year to come, and today is no different: we’ll again be building on our crystal ball-gazing for 2025 by picking over the tea leaves of 2024. It is almost a cliche to say that experiential marketing […]
The Year that Was & the Year that Wasn’t: Revisiting our 2024 Trend Predictions
As we move through the final stretch of 2024, it feels like the perfect time to reflect on some of the year’s biggest experiential marketing trends. So long general election. Farewell Olympics. Adieu Ticketmaster’s queue-to-get-into-the-queue for Oasis tickets. Back at the start of 2024, we identified several trends we believed would shape the experiential marketing […]
Defying Gravity & Defining Greatness: 5 Experiential Marketing Lessons From the ‘Wicked’ Launch Campaign
When the world of Oz descended into our lives courtesy of the new Wicked movie, it didn’t come with a film alone, it conjured up a whole cultural phenomenon. Starring Ariana Grande and Cynthia Erivo, Wicked set a new benchmark for tie-ins and experiential marketing. From green-hued Starbucks drinks to whimsical IRL projections, the Empire […]
Xmas 2024 Brand Activations: Capturing Hearts, Minds & Wallets at the Busiest Time of the Year
So, it is the most wonderful time of year. Santa’s grotto is firing up its furnace, Mariah is rousing herself from her year-long slumber, and all across the land little boys and girls are rubbing their woollen-mitted hands together in anticipation of all the presents to come. But behind the scenes, retailers are rubbing their […]
Storytelling, Strategy and Staying Ahead of the Game: A sit-down with Ed Low, the newly appointed CMO of We Are Group
We recently had the opportunity to speak with Ed Low who recently joined as Chief Marketing Officer for We Are Group. We wanted to hear more about his vision, his career journey, and how he plans to bring his own unique experiences to elevate the Group’s marketing strategy. So Ed, tell us a bit about […]
