LandSec

DRAWING CROWDS TO THE CITY

Land Securities were launching their most prestigious retail development, One New Change, in the heart of London. They wanted Londoners to be aware of the development and consider it a shopping and leisure destination of choice.

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A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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150,000 FOOTFALL

£1.3M EQUIVALENT ADVERTISING VALUE

105,000,000+OTS FROM SOCIAL MEDIA AND LIVE BROADCAST BY SKY AND CNN.PR

“We thoroughly enjoyed working with We Are Collider. Not only did the crowds flock to the One New Change launch, the ribbon-cutting attracted more than 30 national photographers and video broadcasters.”

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

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Sooo MARVEL-ous

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