Riot Games L10

LEAGUE OF LEGENDS IS 10

How do you celebrate 10 years of the world’s most-played PC game? Simple. You put on a massive party! Five hundred loyal LoL super-fans congregated in London for a spectacular day of themed cosplay, interactive theatre, live music and new games launches. And, of course, got stuck into some serious gaming.

A crowd of people, many holding up phones to take photos or videos, stands in a dimly lit, smoky environment facing the Riot Games L10 circular structure with bright lights, creating an energetic and immersive atmosphere.
From conception, creative ideation to execution, we delivered all creative and operational aspects of the event.
A large, dimly lit Riot Games L10 event features rows of empty computer stations and a fantasy-themed stage in the background, decorated with glowing blue-green arches and statues, creating an immersive atmosphere.
We recreated the League of Legends battle arena across 3000sqm of ExCel London including a 500 person LAN gaming area.
A crowd watches and records a glowing, circular Riot Games L10 display celebrating the 10th anniversary of League of Legends, with the words LEAGUE OF LEGENDS and 10 prominently shown.
Guests experienced an event to remember and a world-exclusive opportunity to get hands-on some of the new titles.
A woman in a fantasy warrior costume with long red hair crouches on the ground, holding two curved swords. Riot Games L10-inspired lighting and greenery surround her, creating an intense, mystical atmosphere.
Immersive theatre and cosplay allowed guests to enjoy a physical re-creation of the game environment.
Two people sit and talk onstage at Riot Games L10 in front of an elaborate fantasy-themed backdrop featuring a glowing crystal, arched structures, and mystical statues, with dramatic blue and green lighting creating a magical atmosphere.
Seven new titles were launched and live-streamed globally from the event.
A group of enthusiastic young men gather around gaming monitors at a Riot Games L10 esports event, smiling and reacting excitedly to what they see on the screens in a vibrant, colorful setting.
The livestream sits on the most watched leader board for streaming platform Twitch.
A performer in a pink costume does aerial silks on a dramatic stage with purple lighting and fog, as bright spotlights illuminate ornate set pieces inspired by Riot Games L10, surrounded by figures in elaborate costumes.
Global broadcasts linked in with live announcements from Global HQ in the US.
A stage filled with bright white and blue spotlights shines through smoke, creating dramatic beams of light in every direction. At the center, a DJ at the console energizes the crowd with colorful lighting effects at Riot Games L10.
The event included world class, on-stage entertainment and a celebration party.
A group of young people at a Riot Games L10 indoor event, wearing lanyards and badges, stand under colorful lights. Several are taking photos or videos with their phones while looking toward the stage.
Industry executives, content creators and streamers broadcast breaking news and gameplay live from the event.
A person in ornate gold and red armor with a horned helmet, inspired by Riot Games L10, holds two large bladed weapons crossed before them. Blue rays of light shine from behind, heightening the dramatic and intense atmosphere.
A person wearing a futuristic helmet with cat ears and glowing lights raises their arms in front of a vibrant, abstract digital screen inspired by Riot Games L10, awash in striking purple and blue hues.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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7.3BN IMPRESSIONS GLOBALLY

143,499 TWITCH HOURS WATCHED MAKING IT THE NO.3 MOST WATCHED EVENT

867 
PRESS ARTICLES

“This event, in five words… 
I think it’s fu#king amazing!”

VIP Event Guest, Champion Gamer & Superfan

 

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The Reactions

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Related work:

Want to see more ?

Sooo MARVEL-ous

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+44 (0)800 099 6077