SEAT

EVERYDAY ADVENTURE

The Tarraco lets drivers be an urban warrior by week, and an adrenaline junkie by weekend. Its style and space lets you be one, the other or both. SEAT wanted visitors to Westfield to understand the adaptability of the new vehicle, book a test drive and consider the model for their next car purchase.

Two SUVs are displayed indoors in a shopping mall, with open doors and hatches. As part of the SEAT case study, people walk nearby, and there is a small patio setup with a table and chairs beside one of the cars.
The activation brought to life the Above the Line campaign, showcasing the vehicle in two contrasting environments.
A blue SUV with its trunk open is displayed inside a shopping mall as part of a SEAT case study. People are standing nearby amid plants, rocks, and a wooden fence with a “TOO RISKY?” sign in the foreground.
Appealing to different driver personalities, cars were placed in a high-energy beach scene …
A top-down view of a SEAT case study car exhibition in a mall, with two cars on display, people interacting, and tables and chairs set up nearby. Shoppers walk around in the background.
…and an opposing practical city setting complete with cobbled paving and cosmopolitan café.
A rustic wooden sign with a large white letter S painted on it stands among rocks and tree branches in a bright indoor setting, offering SEAT case study inspiration for natural, creative displays.
The execution gave shoppers a rich experience with details including life-like shrubs and trees and weather signage and fencing.
A car with its trunk open is parked indoors, containing a drum set. A drum in the foreground displays: TOO HARD? Conquer anything you set your mind to, with parking assist—discover more in this SEAT case study.
Visitors could sign up for a test drive at their local SEAT dealer (and win a family holiday to Barcelona) via on stand terminals.
A person stands in a shopping mall, facing a SEAT car display with a screen reading BECAUSE THEY WON. A gray SUV is showcased behind decorative fencing and plants—a perfect scene for a SEAT case study. The person holds a drink bottle.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

2 WEEK ACTIVATION

81% OF ENGAGEMENTS REQUESTED TEST DRIVES

77% OF ENGAGEMENTS REQUESTED BROCHURES

“We Are Collider has created a unique environment that demonstrates this versatility and plays to the kind of driver you are, in any given context.”

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store.
John Lewis: Looking Good Liverpool
A large, detailed sculpture of a sandworm’s open mouth, showing sharp, concentric teeth and a rough, textured outer surface, displayed indoors under bright lights.
Dune: Awakening Game Launch
A person with long brown hair selects a pink bouquet from a display stand filled with several pink-wrapped flower arrangements under a sign that says RITUALS, celebrating Rituals Mother’s Day in style.
Mother’s Day
A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077