Pokémon Poké Post

GOTTA CATCH THE MAIL

As part of the seasonal ‘Pokémon Together’ campaign, we created pop-up Poké Post offices in eight major European cities. Much like a regular post office, but with Pikachu and Eevee (plus brand ambassadors) running the shop. Over 55,000 fans visited, choosing a trading card game pack to send to a friend and one to keep for themselves, capturing the festive spirit of togetherness.

People stand near a Pokémon-themed kiosk and a sign promoting the Pokémon Poke Post on a wet city street. The sign features Pikachu and Eevee, with a castle visible in the background on a cloudy day.
Edinburgh was our first stop to spread some seasonal joy.
A woman in a yellow jacket helps a young child in a white hat and pink coat at a Pokémon Poke Post kiosk decorated with images of Pikachu and Eevee.
Trainers were recruited to post trading cards to friends.
A child and an adult pose with a large Eevee mascot outside a colorful Pokémon-themed booth, part of the Pokémon Poke Post, while someone in a yellow jacket takes their photo.
Memories were made with visits from Pikachu and Eevee.
A promotional Pokémon GO image features a PokéStop, Poké Balls, and a postcard reading “Greetings from Edinburgh,” highlighting the Pokémon Poke Post and announcing details for the holiday event over Edinburgh’s scenic skyline and river.
Socials spread the good news ahead of arriving at all 8 locations.
Large modern plaza with a crowd near a red and white Pokémon Poke Post kiosk; tall glass buildings and the distinctive square arch of La Défense, Paris, stand in the background under a clear sky.
France: Paris & Lyon hosted the Post Office.
A small Pokémon Poke Post kiosk shaped like a house, featuring Poké Ball decorations and Pokémon images, stands outdoors. People gather around it, with tall modern buildings rising in the background.
A person in a yellow jacket holds a Pokémon Poke Post folder with a Pikachu card and holiday-themed materials, including a pine tree card and printed text. Similar folders are stacked nearby.
A large crowd waits in line outside a Pokémon Poke Post kiosk, with staff in yellow jackets assisting. The scene is set in a city plaza on a cloudy day, with barriers neatly guiding eager fans toward the themed kiosk.
A wooden sidewalk sign displays a winter-themed Pokémon Poke Post poster with German text, featuring illustrations of Pikachu, Alolan Vulpix, and Eevee with snow and gifts, on a wet pavement near green artificial grass.
Image Description: Pokémon Berlin Client: Starstruck Date Taken: 9th December 2023 Picture Credit: Stuart Bailey
People with umbrellas stand in front of a Pokémon Poke Post booth on a rainy day in London. The booth features a red and white Poké Ball roof, with Big Ben visible in the background.
Back to UK to a rainy London, which didn't diminish the fan fervour.
A young child in a blue raincoat with airplanes and clouds holds a pen and paper, wearing a yellow Pikachu hat. Standing outdoors on a rainy day among others in rain gear, the child looks ready to deliver Pokémon Poke Post.
Image Description: Pokémon London Client: Starstruck Date Taken: 19th December 2023 Picture Credit: Stuart Bailey
Crowd of people with umbrellas standing in line for Pokémon Poke Post on a wet, rainy day on a paved walkway, beside leafless trees and yellow barricades. Reflections from puddles are visible on the ground.
A smiling child in blue winter clothes stands next to a person in a large Eevee Pokémon costume outside a building, with other people, Pokémon Poke Post decorations, and festive touches visible in the background.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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8 CITIES, 3 COUNTRIES, 3,000 MILES

55,151 FANS

10 MINUTES AVERAGE DWELL TIME

28,330 ENVELOPES SENT

“By creating a moment that moves people, the Poké Post experience harnesses the strength of emotional involvement by lodging deep in their memories. The campaign spreads the festive spirit by helping to connect participants with friends and family, near and far.”

Tracy Sorgiovanni, MD, We Are Collider

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The Reactions

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