Red Bull Wololo – The Journey to Londinium

Red Bull Wololo

AN EPIC ODYSSEY TO LONDINIUM

We transformed the world’s premier Age of Empires tournament into a mainstream cultural spectacle: ‘The Journey to Londinium.’ Across four iconic venues, we led fans on a cinematic voyage from the immersive set created at White Rabbit Studios and the Golden Hinde to the cinematic grandeur of the Odeon Luxe, Leicester Square. The odyssey reached a breathtaking crescendo at the Royal Albert Hall, where a 62 piece orchestra scored the grand final. From concept to execution, we delivered every detail, proving that competitive gaming belongs on the world’s greatest stages.

Three men in historical and modern costumes sit on chairs in a pirate-themed room adorned with Age of Empires IV banners, a cannon, barrels, and Red Bull branding. The cozy wooden tavern sets the stage for the exciting Red Bull LOIO event. — From past battles to a new world, making Age of Empires history.

Two people compete in an esports tournament in a medieval-themed room, each at their own computer desk with gaming gear. Red Bull LOIO banners and props set the scene, while a fridge stocked with drinks adds to the excitement. — Crafting the ‘ship’s hull’ at White Rabbit Studios for an immersive experience.

Five men wearing historical military uniforms from the 18th century pose inside a wooden room decorated with banners, shields, and Red Bull LOIO props, suggesting a lively reenactment or themed event. — Broadcast over 6 days.

Two people in animal costumes and two casually dressed men pose and smile together outside a cinema with bright Red Bull LOIO and VOLOLO advertisements in the background. A crowd gathers behind them. — A city-wide takeover of Londinium, spanning across four of London’s most iconic venues.

A person sits at a desk on a theater stage, illuminated by spotlights, with Red Bull LOIO signage in the decorated background and knight armor beside them. The audience is visible in the darkened seats of the modern auditorium. — Bringing the semi-finals to the cinematic heart of Odeon Luxe Leicester Square.

Audience members sit in a theater, with two people in the front row wearing medieval knight costumes and metal bucket helmets. The lively crowd, illuminated by blue lighting, buzzes with anticipation for the Red Bull LOIO event. — Created for the community, with the community at its heart.

A city building at night is illuminated by colorful neon lights and two large, brightly lit digital billboards displaying vibrant Red Bull LOIO advertisements. Trees and other buildings surround the scene.

A young man in a maroon hoodie, possibly gearing up for Red Bull LOIO, holds a sword upright in both hands, standing in front of the Royal Albert Hall in London on a cloudy day. — A historic first: Red Bull Wololo becomes the Royal Albert Hall's debut esports event.

A large crowd watches a stage show with colorful lights and performers. A giant screen displays WELCOME TO LONDINIUM {MMXXVI} above the stage as the Red Bull LOIO event energizes the grand indoor venue, with the audience capturing every moment.

A large, vibrant crowd fills an arena with multiple balconies, cheering and illuminated by colorful lights. A giant screen displays a video game as players compete on stage below at the electrifying Red Bull LOIO event. — 3,000 fans filling the Royal Albert Hall with an electric, historic energy.

A female flutist plays in the foreground of a large orchestra on stage at Red Bull LOIO, with dramatic red and blue lighting and ornate golden architecture in the background. Sheet music and other musicians are visible. — A 62-piece orchestra brings the legendary Age of Empires soundtrack to life.

A crowd sits in red chairs at an indoor Red Bull LOIO event. In the foreground, two people dressed in knitted knight helmets and maroon clothing are engaged in animated conversation, while others watch or chat in the background.

A person in historical costume stands on stage, gesturing, in front of an orchestra. The stage is lit with red and purple lights, and a large Red Bull LOIO sign is displayed in the background.

Two men in historical costumes work at computers on stage during Red Bull LOIO, with a large screen displaying a game behind them. The auditorium is filled with a crowd, lit by vibrant red and blue lights. — A global spectacle watched across the world.

A person dressed as a medieval knight with a red cross on their tunic stands smiling with arms outstretched in front of a cheering, packed audience at the grand, warmly-lit Red Bull LOIO theater. — An epic showdown between the world’s best, witnessed by thousands of fans.

A person in esports attire stands center stage holding a trophy overhead, smiling. The stage, lit with colorful lights and a Red Bull LOIO victory banner projected above, highlights their image as an enthusiastic audience watches in the background. — Twelve elite players. One world stage. An unforgettable journey to the crown.

The Numbers:

The Reactions

6 DAYS OF LIVE BROADCASTS

60+ HOURS OF LIVE CONTENT

5 BROADCAST VENUES ACROSS LONDON

3 SOLD-OUT IRL LIVE SHOWS

5,000 IRL TICKETS SOLD

12 OF THE WORLD’S BEST AOE 2 AND 4 PLAYERS

63-PIECE LONDON CONTEMPORARY ORCHESTRA

RECORD-BREAKING PERFORMANCE

115K PEAK VIEWERSHIP (SMASHING PAST RECORD OF 85K)

“It’s one thing viewing it in the photos, but it’s another thing being in here. WOW!”

“One unique way to experience AoE.”

“Definitely one of my dreams right now is coming to life.”

The Reactions

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