Amazon Gaming: King of Meat

KOMTV

How do you launch an anarchic co-op game set in a world of haggling dragons and giant sausage hammers? You create “KOMTV”, a fictitious live-streamed shopping channel hosted by Paula the Decapitated Pixie and gaming influencer ExtraEmily. It swiftly descended into glorious chaos that brought King of Meat’s lore to life in an escalating spectacle of absurdity. The event generated viral, meme-worthy content that fuelled an entire marketing campaign.

A brightly lit TV studio set with cameras, crew members, and equipment. The set features a blue and gold castle-like backdrop with a crown design, stage props, and workspaces, with technicians and staff preparing for filming.
A colorful promo image for KOM TV features a smiling woman labeled EXTRAEMILY in front of a vibrant stadium. Text announces a livestream for tomorrow at 6PM BST/10AM PST on twitch.tv/amazongames with several game event highlights.
King of Meat Image 5
King of Meat Image 4
King of Meat Image 6
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

ONE HOUR BROADCAST

CONTENT BROADCAST ACROSS YOUTUBE, TWITCH & TIKTOK

This project was mad but fun to deliver. We perfectly translated King of Meat’s chaotic energy into a live experience than instantly solidified the game’s unique brand identity.

Tracy Sorgiovanni, Managing Director, We Are Collider
A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store.
John Lewis: Looking Good Liverpool
A large, detailed sculpture of a sandworm’s open mouth, showing sharp, concentric teeth and a rough, textured outer surface, displayed indoors under bright lights.
Dune: Awakening Game Launch
A person with long brown hair selects a pink bouquet from a display stand filled with several pink-wrapped flower arrangements under a sign that says RITUALS, celebrating Rituals Mother’s Day in style.
Mother’s Day
A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077