Our Thinking

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Latest Read

Brand Activations: What We Learned in 2024 and Predictions for Trends in 2025

Another year, another retrospective. This time last year we made some confident predictions about the brand experiences in the year to come, and today is no different: we’ll again be building on our crystal ball-gazing for 2025 by picking over the tea leaves of 2024. It is almost a cliche to say that experiential marketing has undergone […]

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7 min read

White papers

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MARVELS

Our original research has helped us identify seven behavioural science levers that take campaigns to the next level.

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Setting the STAGE

Decoding the next experiential frontier –the five behavioural science-based levers for effective immersive activations.

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June, 2025
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Breaking Moulds, Busting Myths and Moving Beyond Tired Stereotypes: Talking Facts, Figures & Financials with Robyn Dennington, Finance Director at We Are Collider

Raised in South Africa, Robyn has nearly two decades’ experience

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5 min read
May, 2025
Black and white portrait of a man with short dark hair and a trimmed beard, wearing a plain dark t-shirt, smiling slightly—perfect for sharing marketing insights—set against a black background.
Curiosity, Creativity and Solar Powered Coffee Machines: Blending Mediums and Building Brands with Ian Coles, Design Director at We Are Collider

With a two-decade hybrid career spanning old-school print and immersive

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7 min read
March, 2025
Ten foundation bottles are displayed in a row against a purple background, each labeled with a shade number and tone description, from 01 FAIR COOL to 08 FAIR COOL, ready for your perfect match at our upcoming live activation.
When Worlds Collider: How Live Activation, CGI Social Content and Influencers Drove Urban Decay’s Latest Product Launch

In the mercurial world of the beauty industry, launching a

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5 min read
February, 2025
Large indoor event space filled with people socializing under vibrant pink and purple lighting, with high ceilings, visible beams, and tables scattered throughout the room—ideal for gatherings or trying out new activation tips.
Give Your Brand the Green Light: 5 Killer Tips from the ‘Squid Game 2’ Activation Campaign

When Netflix unveiled its sprawling experiential marketing tie-ins for Squid

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9 min read
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We Are Collider is part of the We Are Group; a collective of agencies that build unforgettable brands, by creating experiences that ignite shared meaning between audiences, brands and culture.

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hello@wearecollider.com

+44 (0)800 099 6077