Our Thinking

Close-up of dozens of colorful padlocks attached to metal cables, some with inscriptions or designs—these love locks symbolize commitment and are often used in experiential marketing campaigns on bridges or fences in various cities.

Latest Read

From Predictions To Reality: What 2025 Taught Us & What’s Next for 2026

Last year, we made four bold predictions about the direction experiential marketing was heading. These weren’t hunches or hype, mind you, but genuine predictions grounded in the very best behavioural science, cultural signals, and industry insights we had to hand about what the public was really starting to crave from brands. At We Are Collider, […]

7 min read

White papers

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MARVELS

Our original research has helped us identify seven behavioural science levers that take campaigns to the next level.

A graphic with the title Experience 3.0 and the subtitle What behavioural science says about how to augment your customers’ reality, featuring marketing insights on a purple and pink abstract background, with Arq at the top.

Setting the STAGE

Decoding the next experiential frontier –the five behavioural science-based levers for effective immersive activations.

December, 2025
A skeleton sits on a brown leather couch with a Home Sweet Second Home pillow in a modern office filled with desks, plants, colorful decor, and a white SMEG fridge. People work at computers in the background.
Collider’s Big Year: New Space, Fresh Energy, And A Growing Team

As the curtain comes down on the first quarter (!)

4 min read

December, 2025
Text on a pink and purple gradient background reads: Earn Trust, Not Attention. Experiences can build belief as well as brands. WE ARE COLLIDER with a large, semi-transparent #4 in the background.
Earn Trust, Not Attention: Why Trust Is The New Currency In Brand Experiences

Welcome to the fourth instalment of our five-part blog series

5 min read

December, 2025
Text on a purple and blue gradient background reads: Blended Realities. The next generation doesn’t separate digital and physical. They expect both. WE ARE COLLIDER.
Blended Realities: Why Digital And Physical Must Converge In Brand Experiences

Hello and welcome back to our latest blog series, in

5 min read

November, 2025
White text on a blue and purple gradient background reads, Culture Over Campaigns. People don’t want brands, they want belonging. The WE ARE COLLIDER logo is at the bottom. Large faded #2 is in the background.
Culture Over Campaigns: Designing Brand Experiences That Build Belonging

A few weeks back, we published our first instalment in

5 min read

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