Our Thinking

A large glacier with blue ice is in the background. Overlaid text reads: The Sustainability Funding Gap #4 Our take on the European Experience Index (EEX) and brand experience strategy. Logos for WE ARE COLLIDER and 27 NAMES are at the bottom.

Latest Read

Everybody Backs It, Nobody Budgets For It: Bridging The Sustainability Funding Gap

The European Experience Index (EEX) is one of those rare analytical creatures: a real ‘state of the nation’ insight into our industry, cutting through the noise to show what truly matters. The first live-experience benchmark of its kind (combining client and agency perspectives across 27 European markets), it holds up a mirror to the world […]

5 min read

White papers

A digital presentation slide titled Methodology is displayed at an angle. The slide features text, a large question mark, and a photo of a man speaking with a triangular play button overlayed, highlighting marketing insights.

MARVELS

Our original research has helped us identify seven behavioural science levers that take campaigns to the next level.

A graphic with the title Experience 3.0 and the subtitle What behavioural science says about how to augment your customers’ reality, featuring marketing insights on a purple and pink abstract background, with Arq at the top.

Setting the STAGE

Decoding the next experiential frontier –the five behavioural science-based levers for effective immersive activations.

April, 2026
A large pink balloon hovers above a single blue pushpin on a light surface. Text reads: The Inflation Illusion #3—our take on the European Experience Index (EEX) through the lens of brand experience strategy. Logos for We Are Collider and 27 Names are at the bottom.
The Inflation Illusion: The Silent Budget Squeeze Shaping Europe’s Events Landscape

The European Experience Index (EEX) is fast becoming one of

5 min read

March, 2026
A group of people pose on a stage in front of a screen displaying UK Innovation in 60 Seconds with logos, a QR code, and event branding, highlighting discussions around AI in marketing. Some are seated on couches, others stand behind them, all smiling at the camera.
Lost in Austin: What We Learned About Creativity, Technology and Human Connection at SXSW 2026

As an agency that knows a thing or two about

6 min read

March, 2026
A young child touches a glass display with blurred, colorful lights. Overlaid text reads: The AI Reality Check (Direct Agency Expertise) #2—Our take on the European Experience Index (EEX) and the role of AI in marketing. Logos for Collider and 27 Names appear.
AI Isn’t Coming To Work With You, It’s Already On The Payroll

The European Experience Index (EEX) has just been launched, tasked

6 min read

March, 2026
Four workers in green uniforms on ladders, orchestrated by a brand experience agency, change a pub sign from TWO BRIDGES to THE OFFICE as pedestrians watch and gather outside. The street scene feels busy and social.
The No/Low Down-low: The New Rules of No & Low Alcohol Marketing

After years of rapid growth, the no and low alcohol

6 min read

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You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ