12.3M Social impressions vs target of 9M
847,000 video views vs target of 97,000
69,000 earned reach on #manomantras
Collider were asked to create Manomasa’s first ever integrated campaign which represented a big change for the tortilla brand as they looked to further strengthen their position in the premium snack category.
Manomantras, the lead concept, brings the essence of Manomasa’s ‘Tortillas with Spirit’ to life through six stunning designs created by renowned Spanish artist Ricardo Cavolo to represent Manomasa’s six mantras:
The campaign featured Ricardo’s designs on fly posters across the UK with the artwork further appearing in three online films, Tube media and social campaigns.
The campaign is only just live, so come back soon to see the initial results, but we wanted to get it up on our site so you could see it, as we are really proud of it!