League of Legends – 10 Year European Celebration

Riot Games

INDUSTRY

Games

OUR ROLE

IMMERSIVE DESIGN & PRODUCTION

THE STATS

867 European Press Articles

7.3BN Impressions Globally

143,499 Twitch hours watched making it the No. 3 most watched event

100% Positive or neutral sentiment across all coverage

Riot Games asked us to help them celebrate the 10th anniversary of the world’s leading PC gaming title League of Legends in truly immersive style – and reward their 500 most loyal customers

We recreated the League of Legends battle arena across 3000 square metres of ExCel London including a 500 person LAN gaming area, live streaming, and global broadcasts, linked in with live announcements from Global HQ in the US, live performances and an after show party.

We were responsible for delivering all creative and operational aspects of the event; from conception, creative idea generation and execution, to set-build, technical production and event logistics.

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