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Since 1824 The Macallan have gone to extraordinary lengths to craft exceptional whisky, at their world famous distillery in the heart of Speyside. We were approached to bring The Macallan to life through film, and tell the story of two of their most recent releases; Edition 2 and the Lalique Peerless Spirit.
Our strategy was to showcase the incredibly high quality of the product with equally high quality filmic content and narrative, in a bid do the The Macallan’s extraordinary stories justice.
The full length films were cut down into short form content, stings, and stills to be seeded out across channels, and live on The Macallan website.
We travelled the length and breadth of Scotland, and even to Spain to document every stage of The Macallan process.
Our crew shot entirely on RED, and travelled to Speyside, Glasgow, Edinburgh and Spain to capture the extraordinary lengths The Macallan go to.
Everything we shot was eventually edited down into films for events, short form social edits, stings, and even stills.