Everyday Adventure

SEAT

INDUSTRY

Automotive

OUR ROLE

EXPERIENTIAL DESIGN & PRODUCTION

THE STATS

2 week activation

81% of engagement requested test drives

77% of engagement requested brochures

The creative idea brought to life the Above the Line campaign, and showcased the latest vehicle – which completes the brand’s SUV range – in two contrasting environments.

Designed to appeal to different driver personalities, and celebrate the adaptability of the new SEAT SUV; the experiential execution placed Tarracos in a high-energy beachside scene, and an opposing practical city setting – complete with cobbled paving & cosmopolitan cafe.

The activation launched at Westfield Stratford City and through interacting with on stand terminals, visitors could sign up for a test drive at their local SEAT dealer and also win a family holiday to Barcelona.

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