During a late summer visit with my family in 2022, we found ourselves in the kitchen engaging in our typical arguments about the state of the world when my brother brought up the topic of artificial intelligence (AI), something he had been discussing in our family WhatsApp group for months.
It’s 2024. And it’s not news to anyone that consumer expectations are at an all time high. Yet there is this expectation for brands to deliver innovative experiences time and time again… What this means is brands need to seriously consider the importance that creative ideas bring to the table…
Global trends in experiential marketing right now are undergoing an undeniable shift. Namely AI, the blending of virtual and physical worlds, immersive holistic storytelling, gamification, community building and building genuine relationships between consumer and experience. But what does this look like for brands? Whether they are taking part in immersive…
Tell us a little bit about your leadership journey Change has been the consistent theme throughout my career. Every move I’ve made involved a shift – from boutique-sized agencies to large, networked ones; transitioning between new business endeavours and overseeing retained accounts; from TV to experiential. In the main,…
Now that we have waved goodbye to 2023, we figured it was time we unpick our learnings from the brand activations that impressed us the most last year. Without getting too soppy before we’ve even begun to sing these brands’ praises, last year was challenging for a whole host of…
(Source Asda) As the festive break approaches and we prepare for the delightful chaos it brings, we thought now would be the perfect moment to review the realm of Christmas brand activations that have truly captured our hearts and minds. In this blog post, we’ll unwrap the magic of…