We recently joined forces with SEAT to launch their newest vehicle, the Tarraco, at Westfield Stratford City. Working with a theatrical set production team, we designed and executed an experiential activation that gave the public their first chance to see SEAT’s newest SUV model, during the weekend of the 22nd to 24th of February, ahead of the official launch a week later.
As Experiential continues to grow as an established marketing medium, our Experiential Business Director Richard Lloyd-Williams, explains why it is being more skilfully included as part of integrated campaigns.
With one in three CEOs willing to put 30–50% of their marketing budget towards experiential, the role of live events is growing in importance every year. So, in a world becoming saturated with brand experiences, how can brands deliver even greater impact? Here’s what Kellogg’s, Unruly, Myndplay, Cadbury’s and Collider had to say at our latest event, Experience3.download
Our head of strategy, Charlotte Bunyan, on creating the optimum brand experience.