Sharp EU - SEO
Search Engine optimisation
101% increase in organic traffic
1,800% increase in position 1 'non-brand' keywords
127% increase on 'non-brand' page 1 keywords
Sharp Electronics Europe launched their new website in Spring 2016 which, although a significant improvement on the previous legacy website, was not seeing any considerable positive uplift in rankings and organic traffic 3 months after launch. Cue Collider’s involvement…
The website was (is) live in 25 European countries that all had their own local, internal demands and characteristics. This took Collider’s “one size does not fit all” digital marketing approach to the next level. We developed a bespoke 4 phase strategy, including the creation of rich, optimised video content to cover all bases and transform the volume of Sharp’s organic traffic.
Our plan was to get our “house in order” before moving on to what is considered advanced SEO; we had to learn to walk before we could run to the top of the SERP. The initial keyword and competitor analysis of Sharp’s landscape dictated the future stages. We assessed each practical keyword in terms of value and opportunity before deciding on a keyword strategy that was high value and achievable. This led to ongoing practical SEO where onsite improvements were made from internal linking, copy priority and technical improvements, at all times working closely with Sharp Electronics Europe to ensure relevance to the customer base.
In our original proposal, we expected a 30% increase after 6 months of activity. After 6 months we exceeded that target and after 12 months of working together (roughly 9 months of active SEO campaigns) we saw organic traffic double.