Into the European marketplace.
Our research found that the brand was perceived by drummers as ‘precious’, almost too precious to touch. Drummers wanted flexibility from the kit and the ability to handle different sounds from the same equipment.
We positioned Gretsch Drums as the ‘real drummers drum kit’ and used ambassadors who play different styles of music to show off the flexible Gretsch drum sound.
Outselling the USA for the first time ever
Since relaunch in 2010 we have created a suite of assets that Gretsch now use for pan-European marketing. This includes display advertising, product brochures, data-sheets, photography and a new website.