Manomasa
INDUSTRY
Premium snacking
OUR ROLE
Launch Strategy
Creative Concept
Digital
Social
Integrated design
Video
THE STATS
Over 179m impressions across all channels
Over 5m video views on their social channels
1,238% uplift in traffic to the Manomasa website
274k social interactions
A huge social engagement rate of over 12%
Collider were asked to create Manomasa’s first ever integrated campaign which represented a big change for the tortilla brand as they looked to further strengthen their position in the premium snack category.
Manomantras, the lead concept, brings the essence of Manomasa’s ‘Tortillas with Spirit’ to life through six stunning designs created by renowned Spanish artist Ricardo Cavolo to represent Manomasa’s six mantras:
The campaign featured Ricardo’s designs on fly posters across the UK with the artwork further appearing in three online films, Tube media and social campaigns.
The campaign is only just live, so come back soon to see the initial results, but we wanted to get it up on our site so you could see it, as we are really proud of it!
