Driving Creativity across Europe for G-Technology

G-TECHNOLOGY

INDUSTRY

External Hard Drives

OUR ROLE

Digital Strategy

Web Design & Build

Event Production

Social Media

THE STATS

412% increase in online sales

728% increase in page views

320% increase in unrelated page views

G-Technology Marketing

G-Technology specialise in external storage drives, designed for professional creative, photography and AV markets. Predominantly a US based company, they needed a launch to introduce them to the European market.

G-Technology Marketing

Our strategy was the play on the creative nature of the audience, devising an online competition to find the best budding creatives that Europe had to offer.

412% increase in online sales

Competition drove traffic to the G-Technology website, encouraging visitors to engage with the product range online.

 

Driven Creativity encouraged professional designers, photographers, film-makers, and animators to upload their work to the European G-Technology website in a bid to win $10,000 towards their next creative project. The competition was extended onto social, by the creatives engaging their friends to vote for their entry.

G-Technology Marketing

728% increase in page views

The competition generated 892,547 page views across six weeks.

Online voting ran for six weeks, generating a shortlist of work, which was eventually judged by a panel of leading industry creatives.

The best work was highlighted via G-Technology, both online and off through an exhibition in London, complete with master classes from influencers and G-Team members.

320% increase

In non-competition related page views

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