PGC are a US-based workforce consultancy, helping agencies place relevant talent in the US and Canada. They came to us in need of a rebrand that reflected their creative, professional and driven personality.
We got to the heart of who they were as a company with brand workshops, identifying USPs that drove our creative solution. Our strategy was to highlight PGC’s extensive understanding of the market, and the ‘safe bet’ this made them for recruiters.
Our brand focus was on ‘cutting through the maze’ of setting up new markets across the US, Canada and Europe, with the new brand making this instantly understood.
We developed graphic treatments that directly targeted PGC’s distinct audiences – recruiters, hiring managers and contractors. We brought these personas to life with a distinct image treatment, making the relevant information for each audience easily identifiable.
The brand was rolled out across an optimised web design and build, brand assets and a full stationery suite.
A simple, straightforward and engaging visual language meant bounce rates were significantly cut.
By breaking down a potentially complex proposition, we were able to engage interest of visitors to the site early, and maintain it.
Enabling consumers to feel comfortable with PGC was key, so we developed an ‘Our Motivation’ section of the website, providing a wider picture of the people at the heart of the company. This included image generation on a recent visit to India, to see one of the CSR programmes that PGC are heavily involved in.