Bringing Bookatable’s Feast On London to life …literally

Bookatable by Michelin, are the leading online restaurant reservations service in London and we were asked to bring to life the overarching ATL of #getoutmore for Bookatable’s online festival – Feast On London

We partnered with Bookatable to promote the festival with an experiential activation for two weeks at Victoria Station and Waterloo Station. The aim was to build excitement about the prospect of eating your way around London – so we put the city on a plate and got people to put a pinball where their mouth is.

Players had thirty seconds to bounce a pinball around a delicious-looking London, racking up as many points as they could. Landmarks were given a culinary makeover – The Globe became a cronut, St Paul’s was served up with a cloche for a dome, and The Shard turned to wafer.

Bookatable lined up some amazing dining experiences for the highest scoring player each day, with gamers able to track their score on a live leaderboard via Bookatable social channels.

The experiential activity ran alongside the ATL campaign ‘Be Captain Restaurant’ by M&C Saatchi Accelerator.