600% increase in Facebook likes
20x increase in brand interactions
14.8x increase in monthy reach
Cawston Press is a fast-growing British juice brand that’s challenging the big players in the soft drinks market. They tasked us with not only raise awareness of the brand but to harness the brand love to build brand advocacy too.
We developed a content strategy that played to the strengths of the brand; attracting the younger, urban couples who would shout about the brand for us, as well as mums who would buy Cawston for its quality.
Brand advocacy was built quickly and successfully, with a dramatic increase in Facebook lifetime likes
Through a combination of Facebook advertising and post promotion, we used eye-catching assets to inspire our target of young urbanites, leveraging social trends to build brand resonance.
Interactions and mentions amongst Cawston fans increased from 120 per month to 2,500 per month
The brand was being seen by a whole new audience.