Facebook launches its first dating app and fashion is embracing more diversity

Read on for some insight into the world of marketing, social and tech in Collider’s Weekly Musings.

TIME FOR FASHION BRANDS TO TRULY EMBRACE DIVERSITY?

Similar to the advertising industry, talks about diversity have become quite frequent in the fashion industry and we are finally starting to see the results of the expanded conversation around inclusivity. Last week, Grazia magazine published split covers challenging issues of inclusion and diversity in fashion and Dolce & Gabbana, a brand accused of fat-shaming and cultural appropriation, have become Milan Fashion Week’s greatest champions of diversity. Troy Fern, a leading casting director who is fighting fashion’s diversity problem, states that Instagram is one of the biggest contributors to this shift. Find out more

ARE YOU READY TO DATE ON FACEBOOK?

With more than 200 million people listed as single in their relationship status on Facebook, it comes as no surprise that the platform is trying to capitalise on a dating app which they have just rolled out in Colombia. What seems like a no-brainer, also comes at a time when the market is saturated; Tinder isn’t so much of a novelty anymore and Facebook’s trust levels have hit a new low. But Zuckerberg claims that this isn’t just another “hook up” app but more of a ‘get together with friends of your friends who’re also into soap carving/competitive dog grooming/extreme ironing’. Find out more…

THE WAR ON PLASTIC

With the discovery of The Great Pacific garbage patch last year, customer awareness around pointless packaging is at an all-time high and the reality is that recycling alone is doing very little to help with this massive problem. In a week where Greenpeace launched a petition asking you to tell supermarket CEOs to ditch pointless plastic packaging and California banned plastic straws in all restaurants, what can brands do to fight the war on plastic? While this creates huge challenges for established brands now having to adapt their business practices to cut down on plastic waste, this focus has created an opportunity for brands that embrace plastic alternatives. Find out more…

DON’T SABOTAGE YOUR OWN PRODUCT LAUNCH

Only a few years ago, product was king. Founders focused on getting a minimally viable product to market, fast – iteration could fix shortcomings. Brand strategy was a back-burner issue, one to address when time and budget allowed. Now, with 76% of new product launches failing within the first year, understanding how to better integrate behavioural insights into creative strategies is now becoming key to influencing the likelihood of a brand’s success. Our own Anton Jerges outlines a set of tools that can help brands excel in that first critical year after launch. Find out more…

 

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