Search Engine Optimisation Strategies

Our SEO Manager Florine takes us through the different Search Engine Optimisation strategies to implement (or avoid!) Read on for your SEO 101 introduction.

What is Search engine optimisation?

SEO stands for Search Engine Optimisation. What’s a Search Engine? It’s a tool that you use to search for anything on the web. Google, Bing and Yahoo are the most used Search Engines in the Western World. However, Baidu and Yandex are the largest in China and Russia respectively.

What is the difference between SEO, SEM and PPC?

Now let’s focus on Search Engine Optimisation and talk about something you might have heard about: Black Hat SEO and White Hat SEO


White Hat SEO refers to the strategies and techniques to improve the relevance and the organic ranking of your website. It is also called ethical SEO because it follows search engines rules and policies.

Here is a small list of White Hat SEO techniques:


Black Hat SEO is the opposite of White Hat SEO; its strategies focus on elements search engines are looking for in a website to increase the page rankings. It is thought of as an aggressive SEO strategy because the different techniques used are not based on the creation of original and coherent content but are made to ‘trick’ the search engine’s rules by doing the following:

Be aware that these Black Hat SEO techniques are in violation of the rules and policies of search engines and using them might get your website banned from them.

Have any questions or need some help with your Search Engine Marketing? Get in touch and our team will be happy to help you navigate the world of SEO!

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