Collider expands with Maynard Malone Merger

Acquisition grows integrated agency to 50 people

LONDON, 29 March 2016 – Collider today announced that it has merged with digital agency Maynard Malone, growing the award-winning London-based agency to just over 50 people.

A specialist in strategically conceived digital communications, operating in the FMCG and retail sectors, Maynard Malone works with brands such as Ben and Jerry’s, Tate & Lyle, Pizza Express, Yoplait and Caffé Nero.

Collider’s existing clients include Cathay Pacific, Kate Spade, Kobayashi Healthcare and Sharp.

Anton Jerges, CEO of Collider, commented: “Today’s customers expect seamless connectivity across every brand touch point, joined up, personal and on their terms. Our combined proposition is specifically designed to meet that requirement so that we can create impactful, connected brand experiences across the full customer lifecycle.

“The bringing together of Collider and Maynard Malone additionally enables us to diversify into new verticals, markets and countries, and provides us with the opportunity to extend our integrated offering with more specialist digital skills.”

Maynard Malone MD Richard French is taking over as MD for the whole group. Collider MD Anton Jerges will be appointed CEO with a remit based on growth through organic client development and through strategic M&A activity.

Maynard Malone was established over 17 years ago and has operated in the FMCG sector since then, retaining many clients including Ben & Jerry’s to this day.

Allison McSparron Edwards, Chairman of Maynard Malone, commented: “Collider is the perfect fit for us because it brings specialist knowledge in areas such as experiential and content as well SEO and PPC, which we can draw upon in order to add even more depth and breadth to our client campaigns.”

The merged entity will be based in London Bridge and following full integration will operate under the Collider brand.

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For further information, please contact:
Anton Jerges
Collider Ltd
07770 778097

About Collider

Collider is an integrated agency, fusing experiential, digital, social and branding to create positive business results. Working with its clients Collider seeks to understand the business problems that they face and then devise high impact campaigns to make its clients’ audiences stop, think and act.

Collider’s clients past and present include Kate Spade New York, Bentley Motors, Bang and Olufsen, Cambridge Audio, Land Securities, Sharp, Samsung and Sony.

About Maynard Malone

Maynard Malone is a specialist Digital and Brand experience agency whose clients operate primarily in the FMCG and Retail sectors. The agency is known for its in depth understanding of consumer behavior and for developing award winning strategic and creative solutions across the full customer journey.

Maynard Malone’s clients past and present include Ben and Jerrys, Unilver, Yoplait, Tate and Lyle, Caffe Nero, Pizza Express, Frubes, Cawston Press, and Organix.

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