Our own Charlotte Bunyan was recently honoured with the first-ever WiM Agency Change-Maker Award. Read all about the initiatives she’s implementing that are driving positive change and disrupting the industry model.
2018 marks the 14th year of the Women in Marketing, a network created to educate, inspire, connect and recognise women in marketing roles. From women working in large corporations, charitable organisations through to female entrepreneurs, WiM reflects the evolution of the marketing world.
The popularity of the events led to the introduction of the first WiM Awards in 2010. Past award winners have included senior executives from Burberry, Google, Facebook, Hearst UK, Havas, Diageo and Ogilvy & Mather UK.
This year has seen the creation of a new category: The Agency Change-Maker; an award given to a female candidate able to use market insight to inspire, innovate, influence and ultimately drive action within an organisation or as a founder within the wider marketing industry. Cue our own Charlotte Bunyan!
Charlotte joined us as Head of Strategy in June 2016. She was soon appointed Head of Talent Innovation in recognition of her efforts in driving positive change. She sits on the leadership team which is responsible for the day-to-day running of the agency.
Charlotte has been shaking up the place since joining, introducing regular talks with guest speakers from outside of the industry to inspire teams and foster creativity and partnering with experts including behavioural scientists and creative technologists to help identify creative solutions that fall outside of the traditional marketing disciplines.
Our popular Launch Intelligence framework came from Charlotte’s suggestion of enlisting the help of a leading behavioural change scientist to review the results of qualitative research to identify emerging patterns, and so the framework was born.
She is also big on the diversity and inclusion agenda, pushing the agency to undertake analysis into the gender pay gap and continuing to spearhead the agency’s efforts to address this and all biases, recently partnering with Commercial Break to help drive our social mobility agenda.
She was behind the decision to successfully nominate Zoë, our lead female creative for the SheSays annual ‘I Am Reindeer’ award which received more than 100 entries in the first week alone.
Charlotte is also driving change in the industry recently judging on the MAA’s #DoDifferent Awards, which recognise agencies and individuals who aren’t afraid to challenge the status quo.
All in all, this has been a watershed year for Collider as it completes its 15th anniversary and Charlotte has been instrumental in defining the new agency proposition as it looks forward to its next exciting chapter.