Event: The role of live experiences in the connected world

In a world becoming saturated with brand interactions, how can experiential deliver even greater impact? Join us for this Colliderscope event as we explore how to take your live experiences to the next level.

Over this Colliderscope event, we’ll gain insights into how to influence consumer behaviour; explore how technology can add another dimension to activations and amplify beyond the live moment, and we’ll hear about how the Cadbury Creme Egg Camp put experiential at the heart of the campaign to drive a 22.8% sales uplift.

This event is for brands who are serious about future-proofing their live strategy, and who want to deliver not just broader engagement but a greater return on investment.

WHAT WE’LL TALK ABOUT IN THIS COLLIDERSCOPE EVENT

8:30 – 9:00 REGISTRATION & BREAKFAST

9:00 – 9:10 WELCOME – Anton Jerges, CEO Collider

9:10 – 9:30 PREDICTING BEHAVIOURS
Stephen Donajgrodzki, Global Head of Consumer Behaviour, Kellogg’s
Stephen will take you through how we can apply behavioural insights and the subconscious drivers of engagement to inform the way we design experiences to influence behaviour/attitudes; categorising different activation’s depending on the impact you want them to have.

9:30 – 9:50 ENGAGING THROUGH SENSORS & MIND / BODY EXPERIENCES
Tre Azam, CEO, Myndplay
Tre will be speaking about how to engage through sensors and mind/body experiences, using science to create an experience that drives emotional interaction with your brand.

9:50 – 10:10 AMBIENT TECH AND THE FUTURE OF LIVE EXPERIENCES
Elena Corchero, Futurist, Unruly
The way brands communicate is changing. The rise of ambient technology has created new ways for brands to connect with audiences, but if brands are going to be successful in these new channels, they need to understand how relationships with consumers are changing. With examples from the world-famous Unruly Home, Elena presents a glimpse of what immersive ad experiences will look like in the future, and shares some examples of brands who are pioneers in the new ambient era of advertising.

10:10 – 10:50 QUANTIFYING RETURN ON EXPERIENCE
Charlotte Bunyan, Head of Strategy, Collider
Charlotte and Stephen will discuss Quantifying ROE – a holistic approach to measuring the impact of your activity; how does this fit within a broader strategy (either of event activity or integrated activity).

10:50 – 11:10 FROM MOMENTS TO MOMENTUM
Aislinn Campbell, Brand Manager, Cadbury Creme Egg
Maximising impact and reach of your experiential campaigns through integrated thinking to create sustained momentum; thinking with a campaign mindset not just as a moment in time.

Colliderscope event details:

What: Experience3: The Role of Live Experiences in the Connected World
When: Thursday 11 October 2018 – 8.30am to 11.00am
Where: Fora Space, 180 Borough High Street, London SE1 1LB

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