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The Role of Experiential in the Connected World

With one in three CEOs willing to put 30–50% of their marketing budget towards experiential, the role of live events is growing in importance every year. So, in a world becoming saturated with brand experiences, how can brands deliver even greater impact? Here’s what Kellogg’s, Unruly, Myndplay, Cadbury’s and Collider had to say at our latest event, Experience3.

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