Manomasa – Live with spirit

Manomasa

INDUSTRY

Premium snacking

OUR ROLE

Launch Strategy

Creative Concept

Digital

Social

Integrated design

Video

THE STATS

12.3M Social impressions vs target of 9M

847,000 video views vs target of 97,000

69,000 earned reach on #manomantras

Collider were asked to create Manomasa’s first ever integrated campaign which represented a big change for the tortilla brand as they looked to further strengthen their position in the premium snack category.

Manomantras, the lead concept, brings the essence of Manomasa’s ‘Tortillas with Spirit’ to life through six stunning designs created by renowned Spanish artist Ricardo Cavolo to represent Manomasa’s six mantras:

Serve Spirit Not Food

Fortune Flavours The Bold

The Revolucion Will Be Bite-Sized

Be The Talk Of The Taqueria

Buen Provecho

Viva Libre Gusto Mas

The campaign featured Ricardo’s designs on fly posters across the UK with the artwork further appearing in three online films, Tube media and social campaigns.

The campaign is only just live, so come back soon to see the initial results, but we wanted to get it up on our site so you could see it, as we are really proud of it!

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