1,524 Unique Views
71% New Audience
1,422 Content Downloads
Lyxor ETF, a subsidiary of Société Générale Group, turned to us to launch a new range of future-focussed Thematic ETFs.
When lockdown threatened a planned European Roadshow, we devised an alternative – a live experience, which outlined a view of the future they were encouraging investment in, all streamed digitally and produced remotely.
Pre-event set-up & promotion
Existing technology offered limited functionality for excitement or Return Investment, so we pioneered a bespoke branded platform, specifically designed for digital events and built around Lyxor’s needs.
A custom-built, branded registration page and event microsite allowed full CRM integration and GDPR compliance, set-up to send named, user-specific analytics straight to the client’s database. These included data on viewing time, interaction, polling participation, posted comments, breakout session selection and downloaded content.
Pre-comms promotion, on email and LinkedIn, connected Lyxor to an audience wider than that achievable for an ‘on-the-ground’ activation. A pre-planned customer journey included a series of pre-event registration and reminder emails to ensure sign-up and attendance after initial interest.
Isolated experts’ homes were transformed into remote studios, with equipment prepared for easy installation, sanitised prior to dispatch and delivered direct to doorsteps. Studio set-up included branded backdrops, cameras, lighting, laptop and internet boosters, with dedicated VC guidance to ensure correct installation.
At the core of the broadcast was our ‘COVID friendly’ Virtual Control Room. An industry-leading approach saw a team of Producers, Stage Managers and Technicians deliver Production values to a level expected for a physical event, with full technical back-up and redundancies in place.
An overarching event identity was developed to encompass brand and product specific graphics, designed to replicate broadcast level quality.
Presenter content supplied in a disparate collection of powerpoint styles, were each redesigned, reformatted and animated to ensure consistency and coherence with the overall event look-and-feel.
Graphics were then virtually projected in real-time, either onto the physical banners set-up behind each speaker, or used as full-screen charts animated to directly correspond and reinforce the speaker’s talking points.
A 90 minute live streamed magazine show, was hosted by award winning presenter Nadine Dereza.
Professionally scripted and directed, the event was intended as an interactive rather than passive viewing experience.
Direct connection to the audience was enabled through a fully-moderated comment feature, live polling, and Q&A functionality with ‘up-voting’ to direct the host to most pressing questions.
A ‘choose your own adventure’ section gave the audience ownership of the Thematics content most important to them, ensuring maximum relevancy and keeping the format to a length we could sustain viewer engagement.
The event-microsite was transferred to a post-event page available on the same day, hosting the live stream and any content viewers had not selected to watch from the live experience.
This was later incorporated into a series of post-event comms, personalised by the user-analytics collected.