EXPERIENTIAL DESIGN & PRODUCTION
2 week activation
81% of engagement requested test drives
77% of engagement requested brochures
The creative idea brought to life the Above the Line campaign, and showcased the latest vehicle – which completes the brand’s SUV range – in two contrasting environments.
Designed to appeal to different driver personalities, and celebrate the adaptability of the new SEAT SUV; the experiential execution placed Tarracos in a high-energy beachside scene, and an opposing practical city setting – complete with cobbled paving & cosmopolitan cafe.
The activation launched at Westfield Stratford City and through interacting with on stand terminals, visitors could sign up for a test drive at their local SEAT dealer and also win a family holiday to Barcelona.