Changing perceptions with Epson’s first wearable tech

Epson are a household name when it comes to printers and scanners, but aren’t a name that springs to mind when you think of wearable tech. They approached us to launch Sensewear, their very first range of wellbeing and fitness monitoring products.

The range comprised of Runsense, a GPS sports monitor to measure training and performance, and Pulsense, a 24 hour activity monitor to reach every day fitness and wellbeing goals. Each product had different offerings, with very different audiences.

We created a complete suite of promotional materials to launch the two products across Europe, from print advertising, PR photography, digital advertising, social assets and experiential activations in London, Paris and Berlin.

A main component of the campaign was video content for each product, used online, across social channels and at key European events. The videos were shot with a 25 strong crew, over 3 days and at six locations.

We developed on and offline adverts along with supporting PR photography for each product, all shot across five days in London and New York.