Building an Android playground

Google

INDUSTRY

Telecommunications

OUR ROLE

Brand Experiences

Exhibitions

THE STATS

25,500 visitors

'Best Stand’ - DBA Awards

‘Best Experience’ - Marketing Design Awards

Google don’t need much of an introduction do they, but when they wanted to launch the Android platform to the world’s press, at the world’s biggest exhibition for the mobile telecommunications community, they needed us to give them a hand.

The ask was to educate consumers about Android, and highlight the vast choice of hardware and software available on the platform.

Our strategy was bring the personality of Android to life, and at the same time make a big statement in the face of significant investment from the competition.

25% of tweets

across the duration of Mobile World Congress referenced Android

We created a number of playful and engaging experience led activities, providing an enriching visit for anyone to came to the Android stand.

‘Best stand’
‘best experience’

DBA Design Effectiveness Awards and Marketing Design Awards

The Google slide proved to be a big hit, and became a massive symbol of light heartedness amongst the competing austere tech presentations. Users of the slide also received a theme park style photo, fuelling word of mouth, and social buzz both within the exhibition and beyond.

We displayed products on a sushi bar style conveyor belt, and guests received cocktails and mocktails from our Liquid Chefs.

Interspersed amongst the fun, were interactive stations where consumers were able to test out the full range of the hardware and software available.

25,500 visitors

at Mobile Word Congress referenced Android

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