Extended engagement through social media, digital activation and live experience
Over 2,000 onsite competition entries
Specialized are a major American manufacturer of high performance bikes, and are a regular sight on the cycle routes around London.
They came to us for a way to up their presence at the NEC Cycle Show, in a bid to raise brand profile and communicate the offerings of their bespoke Concept Stores that are up and down the UK.
Our strategy was to highlight the premium experience of the Concept Stores, by creating a high-end and dynamic environment at the Cycle Show, encompassing the Specialized brand values, and creating distinct environments for consumers to immerse themselves in the specific products on offer.
The stand was accented with engaging video content, and brand assets that introduced the athletes and pro-cyclists that rely on Specliazed.
“On behalf of Specialized and Concept Stores, we would like to thank you for all your hard work, patience, enthusiasm and commitment. We are all delighted with the outcome of the show.”
Marketing Manager, Specialized UK
To further amplify presence at the show, we created a customised app that encouraged visitors to the stand to have their picture taken alongside Specialized brand ambassador, Mark Cavendish. The image could be shared to social media using the hashtag, #IAMSPECIALIZED, extending brand awareness at the show online, as well as off.