Adding Sparkle to Cawston Press’ Social Channels

Cawston Press

INDUSTRY

FMCG

OUR ROLE

Social Content

THE STATS

600% increase in Facebook likes

20x increase in brand interactions

14.8x increase in monthy reach

Cawston Press is a fast-growing British juice brand that’s challenging the big players in the soft drinks market. They tasked us with not only raise awareness of the brand but to harness the brand love to build brand advocacy too.

We developed a content strategy that played to the strengths of the brand; attracting the younger, urban couples who would shout about the brand for us, as well as mums who would buy Cawston for its quality.

600% Increase

Brand advocacy was built quickly and successfully, with a dramatic increase in Facebook lifetime likes

Through a combination of Facebook advertising and post promotion, we used eye-catching assets to inspire our target of young urbanites, leveraging social trends to build brand resonance.

20x increase in brand interactions

Interactions and mentions amongst Cawston fans increased from 120 per month to 2,500 per month

14.8x increase in monthly reach

The brand was being seen by a whole new audience.

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