Insights from an Intern
Adam tells us about his work placement with the social team at Collider.
For those that have not come across the notion of Net Neutrality, it is important to not just know what it is, but far more importantly know its real world impact. Even if this does not affect you directly, knowing that it could affect someone you meet, I promise you, is worth your attention.
Fortune flavours the bold. And that’s exactly what our creative launch for premium tortilla brand Manomasa was – bold!
As an agency working with quite a few foodie clients, we’re always being given wonderful products to sell and more importantly, sample! And it’s fair to say that food is very close to the agency’s heart.
For the next post in our new joiner series, we hear from Tom and Sonia who both joined in April
For Collider’s first ever #colliderchat, we ask Del Manning, our Executive Creative Director, what is new within the creative sphere for a creative agency, such as Collider in London.
There has been a common denominator over the years around remarketing: clients hate the thought of it.
So, you’ve successfully launched your new product or brand. What next? Here’s some things to look out for and how to get the most from post-launch momentum.download
Will we one day fully understand how our perception of the real world works and apply these principles to a new generation of VR where our brains wouldn’t distinguish the difference?
This week we hear from Livvy and Mia; the latest participants in our mentor programme.
Creating forward-thinking launch strategies that engage consumers before, during, and after a launch or re-launch of a product or service has never been so important.
Continuing in our new joiner series, we hear from Su and Alex who both joined in January
In 2016, the total consumer spend on Valentine’s Day was reaching £550m making this one of the biggest retail events of the year.
From choosing the right ones and avoiding the pitfalls – turns out, there’s a lot to know when you’re setting yourself goals.
Recently I had the pleasure of listening to Simon Mottram, founder of the cycling brand Rapha, at the first of this year’s D&AD president’s lectures
The vast majority of internet users do not trust the most fundamental of online companies which is why the EU are proposing the General Data Protection Regulation or EU Data Protection Laws.
Who hasn’t heard of virtual reality and the promise of a more immersive experience? But will VR live to its hype or will it fade away and fall into oblivion?
At Collider we share the responsibility of getting across our personality on social across the agency, and this week it is the turn of Carl and Jamie, the business development team.
How do we maintain momentum throughout the launch phase – from building excitement to sustaining ongoing buzz. Download our key takeaways from a morning with Google, Airbnb and Collider’s Senior Strategists and Creative Director.download
Joining a new agency can be a pretty daunting experience, but Ritesh and I feel like the transition has been pretty seamless.
In today’s age we can confidently say people use the internet and various online methods to consume information an ever-increasing rate.
Snapchat’s progress seems unstoppable. An incredible 150 million users spend at least 25 minutes on the app every single day.
Stepping right out of the future, Amazon announced last week their first queue-less and cashier-less store
The transatlantic Black Friday has come round once again, but with some industry analysts expecting sales to disappoint is it worth investing your time in it?
Now that the result of the US election has sunk in and the BBC has returned to talking about England losing wickets at the cricket, we can reflect on the Trump and Hilary campaigns; especially with regards to each candidate’s paid search.
In its latest addition Trips, Airbnb continues to challenge the traditional linear economy (make, use, dispose).
Julian Treasure’s TED talk will make you a better speaker and presenter; all in under 10 minutes.
The end is nigh. For years the doom mongers and nay sayers were predicting the end for exhibitions, conferences and more recently, experiential marketing.download
A launch used to be about making as much noise as possible in a short, defined campaign period.
Developing a new product can be fairly daunting, but launching it onto the market brings a whole new set of challenges.
As an official Google Partner Agency, we recently co-presented with the search engine giant on how so-called ‘Micro-Moments’ are changing the way consumers think, behave and shop.
Every industry publication, blog or commentator these days is discussing the importance of content. “Content is King” they boom and whilst this might be true, simply generating content isn’t going to create a successful campaign.download
Collider have just completed two major exhibition projects on opposite sides of the globe. The first one in Cannes, at the MipTV event for All3media – a client we’ve worked with for over a decade.
Now that mobile is so heavily integrated into our everyday lives – marketers need to discern what ‘mobile moment’ someone is in, and then decide whether it’s the right one for a meaningful brand interaction.”
Exhibitions and trade shows have undergone a drastic makeover in the past few years. A combination of rising technologies, new channels and ever growing consumer expectations has turned the tables.
It’s no secret that the brands leading the pack right now are the ones putting the customer right at the heart of everything they do
I just listened to a great podcast interview with Jamie Foxx. I only listened to this podcast because it got props from the insanely good weekly e-mail digest…
As specialists in launch marketing and ongoing engagement, we wanted to know what barriers brands have when trying to launch products to see if we could impart some advice and to share our blueprint for launch.download
Digital, Social Media and Experiential. Individually, each can have a truly positive effect on your brand and your bottom line. But make all three work together seamlessly, and chances are you’ll hit the jackpot.download
For their new film, Morgan, an AI horror/thriller, 20th Century Fox approached the team behind IBM Watson
Creating a ‘Christmas’ marketing strategy is just as important as putting up your tree. A stellar performance (during the mad rush) can turn a good year into a great one!
We recently invited 20 Senior Marketeers from a variety of sectors to discuss the key principles of a good launch.download
Channel 4 in the UK (recently) launched their much-anticipated ‘We’re The Superhumans’ campaign ahead of the Rio 2016 Paralympic Games.
Collider unites with Hillsong to produce bespoke units that serve multiple purposes.
Gavin, our Head of Strategy has recently joined us as a result of our exciting merger with Maynard Malone, so we thought we’d sit down with him and get the scoop on what makes him tick…
We love building stands (lots of them). From Cannes to Vegas and Korea to Geneva; we’ve put up exhibition stands in every single continent in the world (besides Antarctica).
Acquisition grows integrated agency to 50 people LONDON, 29 March 2016 – Collider today announced that it has merged with digital agency Maynard Malone, growing the award-winning London-based agency to just over 50 people. A specialist in strategically conceived digital communications, operating in the FMCG and retail sectors, Maynard Malone works with brands such as Ben and Jerry’s, Tate & Lyle, Pizza Express, Yoplait and Caffé Nero. Collider’s existing clients include Cathay Pacific, Kate Spade, Kobayashi Healthcare and Sharp. Anton Jerges, CEO of Collider, commented: “Today’s customers expect seamless connectivity across every brand touch point, joined up, personal and on.
Award-winning London-based agency Collider has grown to over 50 people following the acquisition of digital agency Maynard Malone.
For everyone out there who enjoys wine, something pretty exciting is launching this summer.
Collider was briefed to design a stand for Specialized at the 2016 London Bike Show.