Fortune flavours the bold. And that’s exactly what our creative launch for premium tortilla brand Manomasa was – bold!
We were tasked with capturing the colour, spirit, and personality of Manomasa with authenticity and to bring the essence of their manofesto; ‘Tortillas with Spirit’ to life. As a creative agency, that kind of brief is our bread and butter (or pan y mantequilla). What we came back with was a brand launch strategy and ambitious integrated campaign which was Manomasa’s most high-profile to date. Across all touchpoints, it embodied the character and infectious energy of the brand.
Brought to life through stunning designs created by renowned Spanish street artist Ricardo Cavolo, we created six ‘Manomantras’ to represent Manomasa’s guide to living life to the full with true Latin spirit:
- Serve up spirit, not food
- Fortune flavours the bold
- The revolución will be bite-sized
- Be the talk of the taqueria
- Buen provecho
- Viva libre, gusto más
The campaign featured Ricardo’s unmistakable designs on fly posters across the UK’s busiest cities. But as we’re an integrated agency the fun doesn’t stop there: Ricardo’s artwork also took front and centre stage in a further three online films, Tube media and social media campaign.