We Are Collider appointed as Creative Production and Event Management Partner for Red Bull Kumite London

We were hugely proud to be appointed Creative Production and Event Management partner for Red Bull to support the delivery of ‘Red Bull Kumite London’. This exciting new two-day tournament will take place in the Red Bull Gaming Sphere across 22nd and 23rd May, and is one of the first major offline Street Fighter V events of 2021, after a year of online tournaments.

Product Launch Post-Lockdown

There’s no doubt that Covid-19 has placed logistical restrictions on planned product launch activity. Launch events, face to face sampling, in-store experiences, experiential activation, all challenging to deliver safely and within Government Guidelines in their traditional formats.

Marketers and their agencies have been forced to look at innovative ways of getting consumers to experience new products – virtual events, e-sampling and digital experiences for example. But launch considerations post-lockdown go beyond overcoming logistical constraints – consumer behaviours, attitudes and habits will have changed and new behavioural trends emerged. What is the new mindset and need state of your target consumer, and what insights do you need to tap into if you are to successfully launch a product?

Collider Comments #1 – Heinz Beanz Muzeum

For one weekend only, visitors to London’s Covent Garden could immerse themselves in the history of Heinz Beanz at the Heinz Beanz Muzeum to celebrate Heinz’s 150th anniversary.

With such an iconic brand and strong visual identity, what a great opportunity to flex those creative muscles to deliver an immersive brand experience for all the family.

I headed over to Covent Garden to see if the experience delivered on that potential….