Collider Expands with Maynard Malone Acquisition

Award-winning London-based agency Collider has grown to over 50 people following the acquisition of digital agency Maynard Malone.

Award-winning London-based agency Collider has grown to over 50 people following the acquisition of digital agency Maynard Malone.

A specialist in strategically conceived digital communications, operating across the FMCG and retail sectors, Maynard Malone works with brands such as Ben and Jerry’s, Tate & Lyle, PizzaExpress, Yoplait and Caffé Nero.

Anton Jerges, CEO of Collider comments “Customers expect seamless, personal and joined up connectivity across all brand touch points. Our combined proposition is specifically designed to meet this requirement so that we can create impactful, connected brand experiences across the full customer lifestyle.

“The bringing together of Collider and Maynard Malone additionally enables us to diversify into new verticals, markets and countries, and provides us with the opportunity to extend our integrated offering with more specialist digital skills.”

Maynard Malone MD Richard French has taken over as MD for the whole Collider group and Collider MD Anton Jerges has been appointed CEO with a remit based on growth through organic client development and strategic M&A activity.

Maynard Malone was established over 17 years ago and has operated in the FMCG sector since then, retaining many clients including Ben & Jerry’s to this day.

Allison McSparron Edwards, Chairman of Maynard Malone, commented: “Collider is the perfect fit for Maynard Malone because it brings specialist knowledge in areas such as experiential and content as well as SEO and PPC, which we can draw upon in order to add even more depth and breadth to our client campaigns.”

Operating under the Collider brand, the merged entity is based in London Bridge.

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For further information, please contact:
Anton Jerges
Collider Ltd
Anton@wearecollider.com
07770 778097

About Collider

Collider is an integrated agency, fusing experiential, digital, social and branding to create positive business results. Working with its clients Collider seeks to understand the business problems that they face and then devise high impact campaigns to make its clients’ audiences stop, think and act.

Collider’s clients past and present include Kate Spade New York, Bentley Motors, Bang and Olufsen, The Macallan Whiskey, Land Securities, Sharp, Samsung and Kobayashi.

About Maynard Malone

Maynard Malone is a specialist Digital and Brand experience agency whose clients operate primarily in the FMCG and Retail sectors. The agency is known for its in depth understanding of consumer behavior and for developing award winning strategic and creative solutions across the full customer journey.

Maynard Malone’s clients past and present include Ben and Jerrys, Unilver, Yoplait, Tate and Lyle, Caffe Nero, PizzaExpress, Frubes, Cawston Press, and Organix.

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